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Week 9: Interactive Activity
9.1. Content Introduction
Learning Outcomes
1.
Distinguish between different types and levels of strategy and strategy
implementation
2.
Gain insights into the strategy-making processes of different types of
organizations
9.2. Reading
Required
Chapter 7. Strategy Formation: Corporate Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E.
(2014). Concepts in strategic management and business policy (14th ed.).
Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print),
9780133126433 (e-text)
Recommended
Andersson, H., & Janson, G. (2012). Evaluating a corporate strategy: A case study of
Länsförsäkringar. Available
via https://stud.epsilon.slu.se/4453/1/Andersson_et_al_120703.pdf
9.3. Test your knowledge (Max 100 words for every question)
Question 1
How is corporate parenting different from portfolio analysis? How is it alike? Is it a
useful concept in a global industry?
Question 2
What are the tradeoffs between an internal and an external growth strategy? Which
approach is best as an international entry strategy?
9.4. Instructions
•
Answer both questions in the test your knowledge section.
•
Post your answer in the discussion board using the discussion
link below (week 8: interactive learning activity).
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