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Group AssignmentsResearch the organization you selected as a team. prepare and present a presentation that highlights the below points:The organization and the industry it operates in (e.g. Blockbuster used to operate in the entertainment business…)The issue selected and whyThe issue tree and how its branches are MECEThis presentation should not exceed 5 minutes in length. Add selected organization presentation which made on module 1. The selected organization is “FORD”And I add the example of our MECE Tree Slide together.
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US Car Manufacturing: Ford
Industry Overview: U.S. Car Manufacturer
• The U.S. is the world’s second-largest market for vehicles sales and
production
• Highly concentrated market
(Mordor Intelligence Research & Advisory, 2023)
(Mordor Intelligence Research & Advisory, 2023)
Company Selection: Why Ford?
• History of disruption:
➢ Founded in 1903, Ford pioneered assembly line manufacturing.
➢Model T was introduced in 1908.
➢ Revolutionized accessibility of automobiles, reshaping the industry.
• Disruptors push the bounds of Ford’s core competencies:
➢ Many electrical vehicle companies (TESLA, BYD, and ETC).
• Incumbent venturing into a new era:
➢ Ford is dedicating more than $50 billion from 2022 through 2026 to develop, and
manufacture electric vehicles, and batteries.
➢ Revolutionized accessibility of automobiles, reshaping the industry.
➢ Invested in electric and autonomous vehicle technology
➢ Partnerships with tech giants like Google and Rivian.
➢ Launch of Mustang Mach-E showcases commitment to innovation.
➢ Maintains a delicate equilibrium between heritage and progress.
➢ Offers valuable insights for established players in navigating disruption.
Current Trends and Disruptive Forces
• New vehicle sales favor EV’s
• Negative margins on EV’s
• Government incentives
• Autonomous vehicles
• Supply chain challenges
• Environmental Regulations
(Routley, 2020)
References
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Calhoun, G., & Calhoun, G. (2020). The Ford Dollar: The Mysterious Multiple. Price and Value: A Guide to Equity Market Valuation
Metrics, 1-17. https://link.springer.com/chapter/10.1007/978-1-4842-5552-0_1
Colias, M. (2023). U.S. EV Sales Jolted Higher in 2022 as Newcomers Target Tesla. The Wall Street Journal. Retrieved Sep 8,
2023, from https://www.wsj.com/articles/u-s-ev-sales-jolted-higher-in-2022-as-newcomers-target-tesla-11672981834
Domonoske, C. (2023). Ford is losing a lot of money in electric cars — but CEO Jim Farley is charging ahead. NPR. Retrieved Sep
9, 2023, from https://www.npr.org/2023/08/11/1193083777/ford-electric-vehicles-f150-lightning-jim-farley
History.com. (2018). Automobile History. History. Retrieved Sep 8,
2023, from https://www.history.com/topics/inventions/automobiles
Mordor Intelligence Research & Advisory. (2023, July). North America Automotive Market Size & Share Analysis – Growth Trends
& Forecasts (2023 – 2028). Mordor Intelligence. Retrieved September 7, 2023, from https://www.mordorintelligence.com/industryreports/north-america-automotive-market
Rajan, R., & Dhir, S. (2023). Determinants of alliance productivity and performance: Evidence from the automobile
industry. International Journal of Productivity and Performance Management, 72(2), 281305. https://www.emerald.com/insight/content/doi/10.1108/IJPPM-02-2020Routley, N. (2020). Tesla’s Valuation Surpasses Ford and GM Combined. Visual Capitalist. Retrieved Sep 8, 2023, from
https://www.visualcapitalist.com/teslas-valuation-surpasses-ford-and-gm-combined/
The Economist. (2022). Automotive Outlook 2023. The Economist. Retrieved Sep 8, 2023,
from https://www.eiu.com/n/campaigns/automotive-in-2023-registration-confirmation
Unknown. (n.d.). Top 15 automakers in the world: Car sales rank worldwide. F&I Tools https://www.factorywarrantylist.com/carsales-by-manufacturer.html
Reduced Sales for Blockbuster
Overview: Why Blockbuster’s Video Rentals
dropping?
Competition
• Streaming Service Offerings
➢ Diverse content libraries and exclusive productions.
➢ Personalized recommendations and user interfaces.
• Competitive Pricing
➢ Subscription plans and pricing strategies of streaming services
(Chopra & Veeraiyan, 2019).
➢ Promotions, discounts, and bundles.
Market Trends
• Digitalization of Content
➢ Increasing popularity of streaming services (Netflix, Disney Plus, Max, etc.).
➢ Proliferation of online content platform (Davis & Higgins, 2020).
• Decline in Physical Media
➢ Decreasing demand for DVDs, and Blu-rays.
➢ Rise of digital downloads, and streaming.
Customer Preferences
• Convenience
➢ On-demand availability of content on streaming platforms.
➢ No need for physical trips to rental stores.
• Cost
➢ Monthly subscription models vs. Per-rental charges (Sun, 2022).
➢ Value proposition of streaming services.
Technology and Access
• Device Accessibility
➢ Availability on various devices (smartphones, tablets, smart TVs, gaming consoles).
➢ User-friendly interfaces and apps
• Internet Speed and Quality
➢ High-speed internet requirements for streaming (Sun, 2022).
➢Accessibility issues in certain regions.
References
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Chopra, S., & Veeraiyan, M. (2019). Movie rental business: blockbuster, netflix, and redbox. Kellogg School
of Management Cases, 1-21.
https://www.emerald.com/insight/content/doi/10.1108/case.kellogg.2016.000220/full/html
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Davis, T., & Higgins, J. (2020). A blockbuster failure: how an outdated business model destroyed a
giant. https://ir.law.utk.edu/utk_studlawbankruptcy/11/
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Olito, F., & Bitter, A. (2023). Blockbuster: The rise and fall of the movie rental store, and what happened to the
brand. Business Insider. Retrieved Oct 17, 2023, from https://www.businessinsider.com/rise-and-fall-of-blockbuster
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Sun, X. (2022). Two Decades and More: Evolution of Netflix’s Business Models and Outlook of Future. In SHS Web
of Conferences (Vol. 148, p. 03032). EDP Sciences. https://doi.org/10.1051/shsconf/202214803032
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