Description
The Presentations will be stopped at 10 minutes. Anything beyond 10 minutes will not be listened to (and anything not listened to cannot be assessed)Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)
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MKT3SMK Strategic Marketing Assessment 3
Presentation to Buhi Supply Co. Board
Task: Presentation to Buhi Supply Co. Board of Directors
Length: Total length of video recording is 10 minutes maximum
Weighting: 40% of final grade
Due Date: Sunday 29 October, by 23:59 AEST/AEDT
Submission: via the LMS – paste the YouTube link on a Word document and submit via Turnitin link
(see instructions under “Notes for Submission” section)
In this subject, you are engaged in real-world, authentic experiences. You are now a Senior
Marketing Manager at Buhi Supply Co. There is a review underway in the company, and you have
been asked to present to the Buhi Supply Co. Board of Directors. They want to know and understand
what has been happening in the Marketing Division across the past 8 rounds of business and what
your plans are should you be retained as the Senior Marketing Manager at Buhi Supply Co. moving
forward.
The Board of Directors have requested you provide them with a 10 minute (maximum – see “Timing”
subheading below) presentation identifying and justifying your strategic decision-making through
each business quarter and what your recommendations are for the future of the product range
based on all elements of the marketing mix.
As the company’s offices are spread across multiple geographic locations, you have been asked to
present remotely using a common industry tool – Zoom.
You are expected to:
• Present professionally and in-person with you being visible at all times as you present (do
not just record your voice over slides)
• Use PowerPoint slides (or equivalent) – not too many and refer to the La Trobe University
Library guidelines for good presentations
• Include figures, tables, screenshots, etc. from the simulation, as well as any reliable sources
of information (such as academic journal articles, industry articles, textbooks, etc. – all
correctly referenced using the APA 7 style of referencing as appropriate) to help support
your presentation.
Use a clear, logical structure – presentations require an introduction, body and conclusion. For
guidance (this is not mandatory, but is just a suggestion), you could format your presentation as
follows:
• Cover slide: Introduce yourself, your role, and one or two key achievements
• Body: 2-3 slides demonstrating what happened across the past 8 business rounds and why
these things happened – justify your decisions in the role
• Conclusion: 2-4 slides where you present your recommendations to the Board for each of
Product, Price, Place and Promotion (and how this relates to other factors covered
throughout the subject – remember nothing exists in isolation)
This is a capstone subject – it is expected that this is a very professional presentation reflecting all
the employability skills and marketing knowledge you have developed.
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Timing:
The timing is to be strictly adhered to – 10 minutes maximum. The Board of Directors are
busy and have a very full agenda at this meeting with a lot of senior staff presentations to
hear. They operate under a strict time schedule. Presentations will be stopped at 10 minutes.
Anything beyond 10 minutes will not be listened to (and anything not listened to cannot be
assessed). Make sure the maximum 10 minutes that you have been allocated is not
exceeded.
Sources of information, research and referencing:
It is required that if you utilise external sources of information, you must correctly reference
all sources using the APA 7 style of referencing. To evaluate the different sources of
information available to you, consider current, relevant, authoritative, accurate and
purposeful information throughout all of your writing (see the C.R.A.A.P. framework for
evaluating sources of information). At this stage of your academic careers, you are expected
to use a combination of high-quality, academic journals, industry databases, and other
reliable sources of information. You must correctly use the APA 7 style of referencing in this
report. If these are not done correctly, you will be penalised between 10% and 100% of the
available marks depending on severity.
Special Consideration and Late Submission:
Sometimes unavoidable circumstances occur that might prevent you from submitting an
assignment on time and, in that case, you may be eligible to lodge a Special Consideration
request.
Unless a Special Consideration request has been submitted and approved, no extensions will
be granted. There will be a deduction of 5% per day (or part day) after the submission date.
Late submissions will only be accepted up to 5 working days after the original submission
date or 5 working days beyond any extension (including those granted under any Learning
Action Plan or Special Consideration application).
For more information see Assessment Procedure – Adjustments to Assessment.
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(Source: Monash University, https://www.monash.edu/student-academic-success/build-digital-capabilities/use-videostreaming-tools/video-assessments)
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Notes for Submission:
•
To submit your video recording:
• Go to YouTube.com
• Click on Sign in – you can sign in with an existing Gmail account, or create a new
account (which is free)
• Go to Your Channel and click on Create and then Upload Videos (top right of
screen – might be different on different devices)
• Drag and drop video file into the upload screen OR click on Select Files to upload
the relevant file
• Title: Your Name and La Trobe Student Number
• As you go through the various YouTube checks and information you MUST select
UNLISTED from the Visibility drop down list
• Once complete you MUST paste the YouTube video link into a Word document
and submit it via MKT3SMK Assessment 3 Turnitin link
•
If you are experiencing any IT issue you will need to contact the La Trobe Student IT
Support team.
•
Click here if you need support for getting started with Zoom
•
Generative AI tools cannot be used in this assessment task. In this assessment, you
must not use generative artificial intelligence (AI) to generate any materials or
content in relation to the assessment task.
•
Please note that you will be asked to check a box on the site by which you are declaring
that the work submitted is entirely your own, except where material quoted or
paraphrased is acknowledged in the text. You are also declaring that none of your
work has been submitted for assessment anywhere (including La Trobe University)
previously. Any work you submit may be checked by electronic or other means for
the purposes of detecting academic integrity breaches.
•
You will receive an auto-generated email when you have successfully submitted your
assessment. You should check for, and keep, the email receipt for the submission. If
you DO NOT receive this email confirmation it means you have not submitted your
assessment correctly and your assessment will not be marked.
•
DO NOT submit your Assessment via email – this will not be accepted under any
circumstances and will result in a zero mark being awarded.
•
You must keep a backup copy of every assignment you submit, until the marked
assignment has been returned to you. In the unlikely event that one of your
assignments is misplaced, you will need to submit your backup copy.
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MKT3SMK: Assessment 3 (Presentation) Grading Rubric
CRITERIA
Criterion 1:
Evaluate strategic
directions
Value: 10 marks
Criterion 2
Strategic marketing
decision-making and
development of strategic
recommendations
Value: 20 marks
Criterion 3
Presentation and
communication
Value: 10 marks
N: Does not meet requirements
( 80 %)
Comprehensive range of marketing
strategies from past business
quarters identified and expertly
justified utilising appropriate
research Clear analysis presented.
to identify an array of factors
impacting performance.
Comprehensive coverage of
recommendations based on
marketing mix elements and
factors that impact them.
Identifies an excellent range of
marketing strategies arising from
analysis. Comprehensive level of
detail. logic, relevance,
justification.
Delivery demonstrates effective
preparation with clear voice,
excellent eye contact,
appropriate word choice/use of
terminology, excellent time
management, significant
audience engagement and given
in appropriate attire.
5
Memo
TO
Senior Marketing
Manager
FROM
Siloh Suco
COMMENTS:
As you know, several new Board Members were appointed at the last AGM. As such they
have called an URGENT Board of Directors Meeting for Sunday 29 October.
As Senior Marketing Manager you have been called to provide a 10 minute presentation
on the past 8 rounds of activity and present some clear and compelling strategic marketing
RE
Board of Directors
Meeting Agenda
recommendations for the next 12 months.
Stick to your time limit – they have a packed agenda and are seeing presentations from
every department and division so they will cut you off if you go over time.
Make it good and be sure to impress the Board. They are reviewing all senior positions in
the company so they will be very focused on what you have to say and your strategic
marketing directions for the future.
Below, in a separate link, I have enclosed the Presentation Guidelines for you to follow.
Make sure you read it carefully.
Siloh Suco
Vice President of Marketing
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