Description
avoid plagarzem
Content Introduction
Learning Outcomes
Distinguish between different types and levels of strategy and strategy implementation
Gain insights into the strategy-making processes of different types of organizations
9.2. Reading
Required
Chapter 7. Strategy Formation: Corporate Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Recommended
Andersson, H., & Janson, G. (2012). Evaluating a corporate strategy: A case study of Länsförsäkringar. Available via https://stud.epsilon.slu.se/4453/1/Andersson_et_al_120703.pdf
9.3. Test your knowledge (Max 100 words for every question)
Question 1
How is corporate parenting different from portfolio analysis? How is it alike? Is it a useful concept in a global industry?
Question 2
What are the tradeoffs between an internal and an external growth strategy? Which approach is best as an international entry strategy?
9.4. Instructions
Answer both questions in the test your knowledge section
