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Harley-Davidson, Inc. is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.
If you are not familiar with this retail store, visit their website https://www.harley-davidson.comLinks to an external site.
After reading case 5 which has been attached, answer the following questions:
1. If you were CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales?
2. In America, Harley has shifted the positioning of its products away from simply motorcycles and more toward being status symbols of a particular lifestyle. What are the implications of cultural factors for positioning in other countries that Harley has targeted for growth—ones like Japan, China, France, and Brazil?
3. Problem Solving. If you were advising Harley’s CEO on business expansion in sub-Saharan Africa, what would you recommend in terms of setting up sales centers and manufacturing sites in countries like South Africa, Kenya, and Zimbabwe? When a new location is targeted, what would you suggest as the proper role for locals to play? Should they run everything, or should there be a mix of locals and expatriates? And if the CEO wants to send expatriates from the United States into some locations, what selection criteria would you recommend, and why?
4. Further Research. Is it accurate to say that Harley is still “on top of its game”? How well is the company performing today in both domestic and global markets? Who are its top competitors in other parts of the world, and how well does Harley compete against them? Does the electric Harley have what it takes to fuel the company’s next stage of global growth?
Requirements: A Minimum 5 Full Page Paper Times New Roman Size 12 Font Double-Spaced APA Format Excluding the Title and Reference Pages
Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this. I will be sure to check this.
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Case Analysis: Trader Joe’s
Student Name
David Nazarian College of Business and Economics,
CSUN MGT 360: Management and Organizational Behavior
Dr. Claudia Velasco
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Discussion.
1. In what ways does Trader Joe’s demonstrate the importance of each responsibility in the
management process—planning, organizing, leading, and controlling?
Trader Joe’s is a highly desirable market that has gathered quite some aCenDon over the years.
Trader Joe’s is known for their quality, not only in the products they provide but also in the way
they treat their clientele (traderjodes.com, 2011). Important responsibiliDes in the management
process include planning, organizing, leading, and controlling. Trader Joe’s manages to ensure
these aspects are always improving, because then business will prosper subsequently. Planning is
an important process to be done in management because it can allow for the best possible
decision to be made. Other than the cost-saving measures they use to aCract customers Trader
Joe’s also likes to plan ways to get new delicious tasDng foods on their shelves. This is a good
tacDc as it will allow their customers to have different opDons, though sDll limit their stock to not
cause decision exhausDon. Trader Joe’s also shows great use of organizing for their business. This
is seen in the way they structure inside their store, to the way they structure their management
and leadership skills. One example of how Trader Joe’s is organized is how they decide what will
go on their shelves. They have a process where they will first search out for delicious foods around
the enDre world, contact manufacturers directly, assign the products a catchy name, and maintain
a small stock (traderjoes.com, 2011). This organized form of product research they use is what
keeps their customers in their stores trying new delicious tasDng foods with a smile on their face.
Trader Joe’s shows excepDonal skills in leadership due to the success in their business over the
years and the happiness of their employees. Providing good leadership to employees will keep
them happy, which in return will reflect on their aQtude towards customers. Happy employees
mean happy customers. How does Trader Joe’s managed to keep their customers happy?
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They provide starDng benefits such as medical, dental, and vision insurance, company-paid
reDrement, employee 10% discount, and even paid vacaDon. One other good reason Trader Joe’s
has many good leaders as their company’s foundaDon is because they partake in training
programs such as Trader Joe’s University. This program teachers its students how to develop brand
loyalty necessary to cater to the needs of the company and customers. Lastly, Trader Joe’s shows
outstanding ethic in the way they control the business. Managers also are taught at the programs
how to get their part-Dme employees to deliver excellent customer-focused aQtudes that
shoppers come expecDng to see. Trader Joe’s understands that it is important for employees not
only to be generous and helpful, but to also have recommendaDons of their own to customers.
Everyone is encouraged to try and taste different products the store provides so that they can
engage with shoppers more based on personal experiences. The company is also very strict when
it comes to the reviews provided by their customers about their products. They will get rid of
products that have risen in price or have just had bad sales to ensure that their customers can
have what they love on the shelves.
Discussion.
2. What lessons does the Trader Joe’s story offer to aspiring entrepreneurs who want to
get off to a good start in any industry?
Trader Joe’s offers many valuable lessons that can be extracted from their journey. Trader Joe’s
has proven themselves to be successful in the field of business due to their history of successful
leadership allowing them to reach such a point in the industry. One lesson that can be taken away
from Trader Joe’s is their determinaDon to never sacrifice quality to their customers for their
saDsfacDon. Although, other supermarkets will cut down quality to
suffice quanDty, Traders Joe’s has business values to sell items they deem worthy.
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Another lesson that can be taken away from Trader Joe’s and their story is the importance of
making the business model desirable for anyone. This can be for prospected employees that want
to help join building the company, or even investors that want to help fund certain projects the
company may have. Trader Joe Coulombe, founder of Trader Joe’s, sold the company to German
billionaires and owners of Aldi markets (traderjoes.com, 2011). German billionaires and owners of
Aldi markets saw the direcDon Trader Joe’s was heading in the industry and decided to build on its
enDrety even more. Lastly, another great lesson to extract for aspiring entrepreneurs is the ability
to build a team that can provide excepDonal service to customers. This involves much
consideraDon during the stages of hiring and when leading the team. Trader Joe’s has some
qualiDes that other big markets lack. For example, the human quality of the employees.
Employees are enthusiasDc with customers and make them feel less of a burden when they are
shopping for groceries. Being able to create a good environment for the place people despise to
go is a trick not all can do. These lessons alone will help build an effecDve business in the industry
as they account for the most important people in the business, the customers.
Problem Solving.
3. At the age of 22 and newly graduated from college, Hazel has just accepted a job with
Trader Joe’s as a shift leader. She’ll be supervising four team members who fill part-time
jobs in the produce section. Given Trader Joe’s casual and nontraditional work
environment, what skills will she need, what should she do, and what should she avoid
doing in the first few days of work to establish herself as a successful team leader?
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Just coming out of college, Hazel must have a good understanding of. managing and leadership.
Her posiDon includes a $70,000+ yearly (including both salary and cash bonus). Some
interpersonal skills Hazel should have while supervising the four team members are authority,
friendliness, and leadership. Authority in the sense of her team members knowing that when
she makes a decision, to trust her because it’s in her best interest to make one that will best
benefit the company. Hazel should also have a friendly aQtude towards the employees to build
a connecDon with them. Employees will feel more inclined to comply and cooperate with Hazel
if they see she is leading the team with confidence and joy.
Leadership is an important skill that Hazel must solidify while working with her team. She must
be able to guide her team and make sure her team is able to work together as well. Leadership
is also acquired through a good understanding of conceptual skills. This is the ability to think
analyDcally and solve or diagnose complex problems that occur in the workplace. One thing
Hazel should do in her first few days of work are to implement organizaDon tacDcs that will
further escalate her team to prosper. She can do this by simply implemenDng the management
process. Here she can plan, organize, lead, and control the use of resources necessarily needed
for their performance goals. Hazel should also make sure she is seQng a good role model by
always staying on task and assigning each team member a task to be done. Efficiency is very
important in the workplace and the team leaders are held accountable for the performance of
their teams. With proper communicaDon and organizaDon, very good work can be put out. On
the contrary, Hazel should avoid allowing her team members to believe that she doesn’t take
her posiDon seriously. This will majorly affect her authority due to their being no credibility
behind her posiDon. Lastly Hazel should avoid being late and always be on Dme. One important
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aspect of proper leadership is always being on Dme ready for your team. Taking all this into
account Hazel should be an effecDve team leader.
Further Research.
4. Study news reports to find more information on Trader Joe’s management and
organization practices. Look for comparisons with its competitors and try to identify
whether or not Trader Joe’s still has the right management approach and business
model for continued success. Are there any internal weaknesses in the Trader Joe’s
management approach or new practices by external competitors, or changing industry
forces that might cause future problems?
One arDcle about Trader Joe’s suggests, “Trader Joe’s has mastered their business model, but
they are never saDsfied. In fact, they are always looking for new ways to push new ideas as they
feel a deep sense of responsibility to saDsfy their consumers.” (Glenn, 2011). This shows the will
that Trader Joe’s carries to provide for their customers saDsfacDon. They always are looking for
ways to improve. SupporDng this the arDcle also claims, “In fact, they encourage consumer
feedback and ask that consumers complete a simple response card that is available at the front
of every store.” (Glenn, 2011). Trader Joe’s values their customer feedback most and wants to
build new ideas from those. This is a very strategic tacDc that supermarkets like Ralphs, Vons
and Albertson’s don’t do. Lastly, showing Trader Joe’s efforts in quality is this point from the
arDcle, “And it is apparent that Trader Joe’s carefully addresses their diverse consumer needs in
their research & development efforts: from product quality, product origin, packaging to the
subtle aCenDon to detail that cater to the cultural nuances of this consumer.” (Glenn, 2011).
Trader Joe’s wants to be able to provide anyone and everyone willing to shop at their business
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with something they will like. Contrary to popular belief, the world is now emerging into a world
of technology. People like to use their phone to complete daily tasks as it is more efficient.
Therefore, when comparing Albertson’s market to Trader Joe’s regarding loyalty programs it is
quite drasDc. An arDcle states that ” Albertsons’ Just for U loyalty program, with 24.3 million
registered users, is playing a key role in driving customer transacDons and retenDon. Just for U
has seen a 23.5% year-over-year increase in users, who are spending an average of 2.5 Dmes
more than shoppers not in the program.” (Russell, 2021). Many users are suggesDng and liking
this implementaDon and emphasis on their loyalty program. As more users join, the company is
receiving more purchases. SupporDng claims of the industry shining to a more tech-based side,
the arDcle shares “Digital sales jumped 225% year over year, Albertsons’ third straight quarter
of more than 200% e-commerce growth.” (Russell, 2021). Digital sales and local pick-ups are
part of the new era. Many people have different schedules, and this accommodates perfectly.
Trader Joe’s needs to implement a service like this. They are not as technically advanced as
Albertson’s in the sense of autonomy. Trader Joe’s contains one internal weakness of not having
a strong e-commerce foundaDon.
AdaptaDon is very important in business and Albertson’s is taking advantage. Another part of
the arDcle states, “Albertsons has improved online grocery profitability via reduced operaDonal
expenses, including lower picking costs achieved through labor planning, process improvements
and new sonware that has simplified workflows, according to Sankaran.” (Russell, 2021). This
proves that autonomy can be achieved while also being efficient at the same Dme. Trader Joe’s
must expand into this part of the industry to conDnue further and reach new peaks.
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References
Home. (n.d.). http://www.traderjoes.com/
Jr., J.R. S., & Bachrach, D. G. (2020). Management (14th Edition). Wiley Global Education US.
https://bookshelf.vitalsource.com/books/9781119497721
Llopis, Glenn. “Why Trader Joe’s Stands out from All the Rest in the Grocery Business.” Forbes, Forbes
Magazine, 3 Oct. 2011, https://www.forbes.com/sites/glennllopis/2011/09/05/whytrader-joes-stands-out-from-all-the-rest-in-the-grocery-business/?sh=33bf9eb24dec
Russell Redman 1 | Jan 12. “Albertsons Keeps up Sales Momentum in Third Quarter.” Supermarket
News, 13 Jan. 2021, www.supermarketnews.com/retailfinancial/albertsons-keeps-sales-momentum-third-quarter
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