Description
word: 2500 words
You must integrate theory into your responses and your submission must incorporate a minimum of 10 different academic sources. Here is a link to some academic journal articles where you can start your research: Research Paper – Academic Journal
Public concerns about consumers’ digital privacy have been raised around the world
Discuss why digital privacy matters for both consumers and marketers. Suggest ways to mitigate the problems associated with marketers’ intrusion of consumer privacy and to maximise communication effectiveness in the digital era
Your case study will be graded based on the following criteria
Appropriate use of subject concepts/theories (30 marks)
Does the submission successfully incorporate subject concepts and theories? Are all theories and concepts used defined and explained?
Quality of analysis and argument (30 marks)
Does the submission demonstrate a good understanding of subject concepts and theories? Are the concepts and theories well integrated into the discussion to analyse the case study and form a strong argument? Is the submission descriptive or analytical?
Depth of research (20 marks)
Does the submission provide sufficient information about the case and commend a good range of relevant expert resources to support the analysis and argument? Is there a balance of research from academic and non-academic perspectives?
Quality of writing (10 marks)
Is the submission well-structured with effective use of headings and subheadings? Are thoughts and arguments expressed in a clear coherent manner? Does the submission command good grammar, spelling and punctuation?
Referencing (10 marks)
Is referencing consistent? Are concepts and information cited properly? Are any citations or references missing? Is the bibliography formatted correctly?
Unformatted Attachment Preview
Scenario 1 – Digital privacy (Week
7)
Public concerns about consumers’ digital privacy have been raised around the world
Discuss why digital privacy matters for both consumers and marketers. Suggest ways to mitigate
the problems associated with marketers’ intrusion of consumer privacy and to maximise
communication effectiveness in the digital era.
•
Kang, H., & Shin, W. (2016). Do smartphone power users protect mobile
privacy better than nonpower users? Exploring power usage as a factor in
mobile privacy protection and disclosure. Cyberpsychology, Behavior, and
Social Networking, 19(3), 179-185.
•
Pentina, I., Zhang, L., Bata, H., & Chen, Y. (2016). Exploring privacy paradox in
information-sensitive mobile app adoption: A cross-cultural comparison.
Computers in Human Behavior, 65, 409-419.
•
Shin, W. (2020) Youth media consumption and privacy risks in the digital era
(Chapter 12). In M. Filimowicz and V. Tzankova (Eds.), Reimagining
Communication: Experience (Vol 2). Routledge
•
Bandara, R., Fernando, M., & Akter, S. (2020). Explicating the privacy paradox:
A qualitative inquiry of online shopping consumers. Journal of Retailing and
Consumer Services, 52 9p. doi: 10.1016/j.jretconser.2019.101947
•
Petronio, S. (2013). Brief status report on communication privacy management
theory. Journal of Family Communication, 13: 6-14.
•
Robinson, S. C. (2017). Self-disclosure and managing privacy: Implications for
interpersonal and online communication for consumers and marketers. Journal
of Internet Commerce, 16(4), 385-404.
•
Lee, L. T (2013). Privacy and social media (Chapter 9). In The Social Media
Industries, edited by Alan B. Albarran, Taylor and Francis, 2013. ProQuest
Ebook
Central, http://ebookcentral.proquest.com.ezp.lib.unimelb.edu.au/lib/unimelb
/detail.action?docID=1143700
•
Youn, S., & Shin, W. (2019). Adolescents’ responses to social media newsfeed
advertising: The interplay of persuasion knowledge, benefit-risk assessment,
and ad scepticism in explaining information disclosure. International Journal of
Advertising, DOI: 10.1080/02650487.2019.1585650
•
Chen, Q., Feng, Y, Liu, L., & Tian, X. (2019). Understanding consumers’
reactance of online personalized advertising: A new scheme of rational choice
from a perspective of negative effects. International Journal of Information
Management, 44, 53-64.
•
Mpinganjira, M., & Maduku, D. K. (2019). Ethics of mobile behavioural
advertising: Antecedents and outcomes of perceived ethical value of
advertised brands. Journal of Business Research, 95, 464-478.
•
Choi, H., Parl, J., & Jung, Y. (2018). The role of privacy fatigue in online privacy
behavior. Computers in Human Behavior, 81, 42-51.
•
Tang, J., Akram, U., & Shi, W. (2021). Why people need privacy? The role of
privacy fatigue in app users’ intention to disclose privacy: based on personality
traits. Journal of Enterprise Information Management, 34(4), 1097-1120.
•
Joeckel, S., & Dogruel, L. (2020). Default effects in app selection: German
adolescents’ tendency to adhere to privacy or social relatedness features in
smartphone apps. Mobile Media & Communication, 8(1), 22-41.
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