Description
Instructions: Complete this case analysis after reading the case study for this week — Case 29: McDonald’s in 2022 – located in our textbook. Please notify the instructor if any of your team members did not contribute to this assignment. Textbook: Dess, G., McNamara, G., Eisner, A., & Lee, S. (2024). Strategic Management: Text and Cases. 11th edition. New York, NY: McGraw Hill.Assignment goal: In lecture, we have now discussed the general and industry environments, which together describe the external environment for a company. Now, we will put these concepts into practice. Our goal is to answer: what external factors might affect McDonald’s strategy? To answer this question, you will need to conduct external analyses! NOTE: I have attached the assignment and the ebook below, which is the 10th edition for the course and will work for the semester. However, for this particular assignment, the subject Case Anaylsis is the only updated content to suit the year 2022. Once the tutor accepts assignment, I will provide images of the actual assignment to read. Please confirm that you are able to access to the ebook. Thankshttps://drive.google.com/drive/folders/1R8xpF1tGc6…
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Case Analysis 1: McDonald’s
Instructions: Complete this case analysis after reading the case study for this week
— Case 29: McDonald’s in 2022 – located in our textbook. Please notify the
instructor if any of your team members did not contribute to this assignment.
Textbook: Dess, G., McNamara, G., Eisner, A., & Lee, S. (2024). Strategic Management: Text and Cases.
11th edition. New York, NY: McGraw Hill.
Assignment goal: In lecture, we have now discussed the general and industry
environments, which together describe the external environment for a company.
Now, we will put these concepts into practice. Our goal is to answer: what external
factors might affect McDonald’s strategy? To answer this question, you will need
to conduct external analyses!
1.) First, let’s assess the general environment. Conduct a PESTEL Analysis (24
points).
Although in reality, some factors are more important than others depending on
your company, for this assignment, please identify TWO examples for each factor
below (P – E – S – T – E – L). Thus, two political examples, two economic
examples, etc. If you recall, a general environment analysis applies not only to our
company, but to other companies in the same industry as well. To indicate this
understanding, you should write two sentences per example. The first sentence
should reflect how that example impacts the industry as a whole, the second should
reflect why it is important to the company specifically (McDonald’s in this case).
Political (4 points)
Example 1:
Industry sentence:
McDonald’s sentence:
Example 2:
Industry sentence:
McDonald’s sentence:
Economic (4 points)
Example 1:
Industry sentence:
McDonald’s sentence:
Example 2:
Industry sentence:
McDonald’s sentence:
Sociocultural/Demographic (4 points)
Example 1:
Industry sentence:
McDonald’s sentence:
Example 2:
Industry sentence:
McDonald’s sentence:
Technology (4 points)
Example 1:
Industry sentence:
McDonald’s sentence:
Example 2:
Industry sentence:
McDonald’s sentence:
Environmental (4 points)
Example 1:
Industry sentence:
McDonald’s sentence:
Example 2:
Industry sentence:
McDonald’s sentence:
Legal (4 points)
Example 1:
Industry sentence:
McDonald’s sentence:
Example 2:
Industry sentence:
McDonald’s sentence:
Important! Please read. In a proper PESTEL analysis, you would not write the
McDonald’s sentence. The PESTEL analysis is specifically an industry analysis. If
you focus on McDonald’s rather than the industry, you have taken a myopic focus
and will fail to capture trends that are impacting your competition/industry as a
whole, which can cause your company issues later. Additionally, when you discuss
your company specifically, you are discussing internal characteristics of the
company (such as the products you sell, or the competencies and abilities of your
firm). This would fall under an internal analysis. I have you write both in this
assignment to help clarify the differences and how to do this analysis effectively.
2.) Consider the importance of Competitive Intelligence for McDonald’s. Besides
direct rivals (Wendy’s, Burger King, etc.), what other companies might
McDonald’s conduct a Competitive Intelligence report on, and why? (4 points)
3.) Strategic Group Mapping. First, What is a strategic group? (4 points).
On the next page, I have created a strategic map template for you. Please create a
Strategic Map that includes McDonald’s (8 points). You may also create your
own map (using any program of your choice) if you don’t like editing the template!
You can move the yellow circles around, make them bigger or smaller, etc.. Make
sure to label your X and Y axes. Hint: There should be MORE than one company
per strategic group.
Appendix A: Strategic Group Map Template
High
Click to Edit
Click to edit
Click to edit
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e
Click to edit
Low
Click to Edit
Low
High
4.) Conduct a Porter’s 5 Forces Model (10 points; 2 points each). You must include
the strength of the force (high, medium, or low) and defend your decision.
Rivalry (high, medium or low force; why?):
Buyer Power:
Supplier Power:
Threat of Substitutes:
Threat of New Entrants:
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