Description
The a-s-s-e-s-s-m-e-n-t willIntroduction (approximately 400 words)Body of Analysis: Developing an intervention plan (approximately 1500 words, 500 for each component)Conclusion (approximately 100 words)Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)
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Assessment 3
Assignment- Design a Social Marketing Intervention Plan
Purpose:
Design a Social Marketing Intervention Plan to address one of the social problems that you discussed
in the earlier assessments (assignment 1 or 2). This individual assessment being a major assignment
contributes 40% to your overall grade and it is equivalent to 2000 words.
Expectations:
Look into the details provided in the assessment instruction below and demonstrate your ability in
designing an intervention plan by applying behaviour change wheel.
Instructions
Design an intervention plan by using behaviour change wheel (BCW) approach that discussed in
Week 8. Select only one intervention from the 9 intervention functions. Kindly use the following
outlines as your assignment structure:
Title page
Executive Summary
The Executive Summary should provide an overview of the contents of the Report Portfolio.
and should have its own page.
Table of Contents
Introduction (approximately 400 words)
Brief background about the problem, target audience and target behaviour change.
Body of Analysis: Developing an intervention plan (approximately 1500 words, 500 for each
component). Students are required to
(a) Explain why the intervention is needed to change the behaviour.
(Needs Analysis)
(b) Identify what the intervention will achieve.
(Describe the clear outcomes)
(c) Explain how the intervention will achieve the desired outcomes.
(Describe the plausible path using behaviour change wheel. Additionally, you can
also use any existing theory or logic model to support your thoughts). See week 5 for
existing theories. You may select one theory from there or use any other relevant
behaviour change theory.
Conclusion (approximately 100 words)
The Conclusion should succinctly encapsulate the important points of your assignment.
Reference List
Resource
Recommend watching the following two videos.
Video 1 – Developing a good theory of change: 10 steps for evaluation success in early intervention,
step 1
Video 2 – Developing a Theory of Change
Recommended reading resources:
Check Week 8 ‘Week in Review’ for reading resources.
Refer to ‘Assessment Task 3’ – rubric
Submission Guidelines
You should submit using the LMS submission link for this assignment. Remember
that, the report should:
a) Provide title of the assignment (state the social problem), student full name and student number,
subject code and title, and name of the tutor.
b) Write approximately 2,000 words (+/- 10%).
c) You are encouraged to include relevant tables, graphs, and figures (whichever is applicable). Each
illustration should have a caption stating the source, date and brief description of what is shown.
d)Executive summary, table of content, references and appendices not included in the word limit.
e) Use Calibri 12 point font, 1.5 line spacing
f) Reference carefully using the APA 7 referencing system. Students must use at least 5 academic
references, then may use any number of other resources (e.g. industry/company reports).
g) Include an in-text citation when you refer to, summarize, paraphrase, or quote from
another source.
h) Start a new paragraph when a new or different point/topic/issue is to be discussed.
i) Avoid writing lengthy sentences and large paragraphs.
j) You are required to write critically rather than descriptively.
K ) Demonstrate ability to present a well written and well-structured report.
Text similarity:
You can submit your draft twice to check the Turnitin score but this has to be done 24 hours
prior to the deadline. Please keep the Turnitin text similarity score at a minimum
(recommend below 15%). Assignments with poor referencing, or 25% similarity score or
higher may be penalized and referred to Academic Integrity team.
Extensions:
Teaching staff will not be able to grant extensions to students. Students can seek extensions
using the Special Consideration link. Link information available on the subject learning guide.
MKT3SEM Rubric – Assessment Task 3 [Social Marketing Intervention Plan] 40%
*an overall rating out of 100 will be assigned.
Criteria
1. Description of the
problem
(10 marks)
2.Target audience &
target behavior change
(10 marks)
3. Key risk factors
(Intervention Needs
Analysis)
(20 marks)
4. Outcomes
(What the intervention
will achieve).
(20 marks)
5. Feasible Analysis
(How the intervention
will achieve the desired
outcomes)
(20 marks)
Scale
High Distinction
Distinction
Credit
Pass
Fail
Systematic and
Clear
Reasonable
Problem described Poor description of
clear identification identification and identification
partially. Impact of problem, or absent.
and definition of definition of
and definition of problem discussed Impact of problem
problem.
problem.
problem.
with sufficient
not described
Impact of problem Impact of
Impact of
information
sufficiently
widely described problem well
problem fairly
(health, economic, described (health, described
social and other
economic, social (health,
relevant effects)
and other
economic, social
relevant effects) and other
relevant effects)
Population clearly Population clearly Population
Only few population Population not or
specified with
specified with
reasonably
characteristics
poorly specified and
critical evidence
detailed evidence described but
specified and
evidence targeting
targeting behavior targeting
some lack of
evidence targeting for behavior change
change
behavior change specificity or
for behavior change missing.
missing some
lacking
important
factors for target
purpose
Risk factors
Risk factors
Risk factors
Risk factors
Few if any, or
critically/systematic comprehensively reasonably
somehow identified erroneous, risk
ally identified and identified and
identified and
and fairly connected factors described.
thoroughly
precisely
practically
to intervention
Poor connection to
connected to
connected to
connected to
intervention
intervention
intervention
intervention
Advantages of
Advantages of
Advantages of Advantages of
Few dimensions of
intervention and intervention and intervention and intervention and
advantages
prevention
prevention
prevention
prevention
addressed and done
strategies critically strategies
strategies
strategies not fully poorly.
and systematically somehow
reasonably
described.
discussed.
critically and
described.
Specific outcomes systematically
Basic but incomplete Outcomes poorly
Specific
statement of
stated, unclear.
stated
discussed.
systematically,
outcomes fairly outcomes.
clearly, succinctly, Specific outcomes stated with
and
stated clearly,
adequate
supporting
comprehensively. succinctly, and
comprehensively. rationale.
Thorough critical Thorough
Mostly relevant Some important
Inadequate coverage
literature review of literature review and timely
literature missing. of the literature,
current
of current
literature review Analysis of the
intervention plan
intervention and intervention and of current
literature and of
and prevention
prevention
prevention
intervention and other programs, and strategies
strategies and
strategies and
prevention
interventions
programs,
program.
strategies.
satisfactory
systematically
Somewhat lack of
presented
systematic
analysis
6. Conceptual
Framework (BCW) and
theory of change
(10 marks)
7. Acknowledging
resources (In-text
citation & referencing)
(APA style)
(10 marks)
Conceptual
Conceptual
Conceptual
Some elements of
framework or
framework or
framework or
BCW present but
model of BCW
model of BCW
model of BCW overall incomplete,
comprehensively convincingly
convincingly
unsound parts
presented, sound presented, and presented, and
and consistent with consistent with consistent with
the literature and the literature and the literature
theory of change theory of change
Excellent reference Good reference Reasonable
Reference list is
list which contains list which
reference list but limited and needs
a wide range of
contains an
needed more
wider range of
sources. Citation adequate range of sources.
sources. Several
presented
sources. Odd
Some
citation errors.
correctly.
error in citation referencing
errors.
style
Absent, too brief
and/or faulty
Lack or no evidence
of referencing.
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