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UGM UNIT 5
1. Listen to BIZBASH MASTER SERIES JAGERMEISTER
BizBash Masters talk Cliff Rigato from Jägermeister as director of culture
content and experience design 2 pts
https://www.bizbash.com/home/video/22031218/bizbash-event-mastersdocuseries-episode3?utm_medium=Email&utm_campaign=2/3/2022_ME1_CliffRigano_02032022&utm
_source=
Listen to this session. What did you learn from Cliff and his approach to his job
in brand and event marketing as most important to represent his brand??
Make Some notes for discussion and submit them 1.5 pts
2 . Explore this study on Marketing Budget Spending Allocations areas.
Google Article by title to read
What surprised you in decisions marketers need to consider in developing a truly
strategic budget process annually. We will discuss in class breakout next week.
Take notes and submit them 1.5 pts
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