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Module Code
Module Title
Module Credits
GSP6000
Strategic Management
20
Academic Year and
Semester
Examination Board
Level & Block
2023-24, 1st Semester
January 2024
L6B1
Method of Assessment
Term
Weighting
Coursework
Midterm
50%
Module Leader
Module Leader email
Dr. Gina G. Jocson
gina@gulfcollege.edu.om
Additional Information (if any)
Module Tutor: Mr. Nabil Makki
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Assessment Details
Assessment title
Abr.
Weighting
Coursework
PORT1
50%
Pass marks for undergraduate work is 40%, unless stated otherwise.
Task/assessment brief:
This coursework will be submitted to Turnit-in for originality report. The contexts covered in Strategic
Management module are the bases of this assessment. Read and understand carefully the required
contents to answer all compulsory tasks required below.
The Portfolio: Video Situation
This is a web-link based courseware. Refer to the link below. It is a video in which you can pattern your
writing tasks in this portfolio.
An online short case is presented in the given web link above, you are to view the video as often as you
want to create an academic write-up based on the scenarios presented.
Portfolio Tasks
Based on the online case, complete the required tasks specified as follows:
1. Analytically evaluate the strategic competitive advantage used by Netflix to outperform its
competitors. Specifically ponder on the following: Channel Innovation and Value Proposition
2. Critically analyse the vertical integration strategic model applied by Netflix.
implications to: Movie Goers or subscribers, Competitors, Netflix Organisation
Consider
3. Logically explain the risk of Netflix’s strategic option in disrupting delivery channels and escaping
intermediaries.
4. Write an in-depth conclusion that is reasonably and clearly developed from the preceding
thoughts.
Note: Analyses, evaluation, explanation recommendation should be presented with relevant theories
and convincing concepts to support the answer. ‘In-text’ citations that are consistent to the reference
list should be necessarily provided. The format should be well organised and easy to follow based on
the structured marking criteria specified below.
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Additional instructions:
Write the number of words used, excluding references, at the end of your assignment. Provide the list of sources
you used at the last page of your assignment with proper label ‘References’. You may include diagrams, figures
etc. without word penalty. The number of words will be + or – 10% of the total words allowed.
A work declaration must be included just after the reference page of your assignment. This ensures that you
prepare your work in good faith. Any form of collusion and/or academic unfair practice will be dealt with
according to the pertinent rules and regulations of the partner university. Please read carefully the plagiarism
guide.
*************
Word count (or equivalent):
2,000
This is a reflection of the effort required for the assessment. Word counts will normally include any text,
tables, calculations, figures, subtitles and citations. Reference lists and contents of appendices are
excluded from the word count. Contents of appendices are not usually considered when determining
your final assessment grade.
Academic or technical terms explained:
Submission Details
Submission
Deadline:
2nd Nov 2023 (Midterm)
After the result
announcement (10
working days) – January
2024 EB
Estimated
Feedback
Return Date
Submission
Time:
9:00 PM
Turnitin:
Any assessments submitted after the deadline will not be marked and will be
recorded as a non-attempt unless you have had an extension request agreed or have
approved mitigating circumstances. See the Gulf College website for more
information on submission details and mitigating circumstances.
File Format:
The assessment must be submitted as a word document and submit through the
Turnitin submission point.
Your assessment should be titled with your:
Student ID number, Module code and Assessment ID,
e.g. 1610200 GAC3000 WRIT1
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Feedback
Feedback for the assessment will be provided electronically via Turnitin / MS Teams
/ Face to Face. Feedback will be provided with comments on your strengths and the
areas which you can improve. Module tutors give students two types of assessment
feedback: formative, which is given when the student is working on the completion
of an assignment or coursework, and summative, which is given upon completion of
the module. A comprehensive assessment feedback on your performance will be
given after the announcement of the results. (10 Working Days)
Assessment Criteria
Learning outcomes assessed
On successful completion of the module, a student should be able to:
Obtain a systematic understanding of the key aspects of strategy. This will be gained through the
acquisition of coherent and detailed knowledge of relevant aspects of strategy, which will range from
classical theories to the latest thinking in the subject.
Develop the ability to accurately deploy established strategy techniques and approaches, as well as the
latest thinking, regarding analysis, enquiry and application to strategy related concepts and practical
situations.
Gain a conceptual understanding which enables them to devise, contribute to and sustain strategy
related arguments and discussions, whether concerning classical aspects of strategy, or the latest thinking
on strategy and its environments.
Develop a range of problem solving techniques and approaches which can be used to understand and
resolve theoretical and practical situations.
Demonstrate appreciation of the areas of uncertainty, incompleteness, ambiguity, contradictions and the
limits of knowledge relating to strategy and its environments.
Apply the methods, techniques and approaches learnt to review, consolidate extend and apply their
knowledge of strategy and related areas to initiate strategy related tasks and projects, from theoretical
or practitioner perspectives.
Demonstrate understanding of and critically evaluate arguments, assumptions, abstract concepts,
uncertainties and data relating to strategy, which will enable them to frame questions, make judgements
and develop solutions to theoretical and practical problems relating to strategy and its environment.
Demonstrate appropriate skills and knowledge which will allow them to enquire, make decisions and
resolve problems in the complex, ambiguous, incomplete and unpredictable world of strategy and related
areas.
Exercise their own initiative and responsibilities regarding undertaking further training and learning in
strategy and related areas.
Develop and manage their own approaches to learning and training, identifying appropriate research
articles and data, as well as identifying their future training needs in areas relating to strategy
In addition, the assessment will test the following learning outcome:
Develop the ability to accurately deploy established strategy techniques and approaches, as well as the
latest thinking, regarding analysis, enquiry and application to strategy related concepts and practical
situations.
Develop a range of problem solving techniques and approaches which can be used to understand and
resolve theoretical and practical situations.
Be able to apply the methods, techniques and approaches learnt to review, consolidate extend and apply
their knowledge of strategy and related areas to initiate strategy related tasks and projects, from
theoretical or practitioner perspectives.
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Understand and critically evaluate arguments, assumptions, abstract concepts, uncertainties and data
relating to strategy, which will enable them to frame questions, make judgements and develop solutions
to theoretical and practical problems relating to strategy and its environment.
Marking/Assessment Criteria
Criteria
No. of
Marks
Words
Allocated
Required
(%)
Descriptions
Title: Netflix Strategic Business Model
Brief background of the case in the video
Introduction
Objectives of the portfolio (refer to the tasks)
Analytical evaluation of strategic
competitive advantage used by
Netflix to outperform its
Task
competitors.
1
Specific considerations:
o Channel Innovation
o Value Proposition
Critical analyses of vertical
integration model applied by Netflix
Portfolio
Task Considering implications to:
Contents
2
o Movie Goers or subscribers,
o Competitors,
o Netflix Organisation
Logical explanation about the
risks of Netflix’s strategic option.
Task Focus on disrupting:
3
o Disrupting Delivery Channels
o Escaping Intermediaries
Conclusion
Substantial summary of the portfolio with
emphases on key points that are reasonably
Total
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and clearly developed from the preceding
thoughts
200
10
500
25
600
30
500
25
200
10
2,000
100
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