Description
****** I have attached the other assignments you have helped me with that is a continuation of this assignment. The purpose of this assignment is to identify your target customer, create a graphical document to introduce your product or service to potential consumers, build customer interest, and encourage customer engagement.Complete the “Target Market Worksheet” which will describe the demographics of your target customer, explain how you would expand into other global markets, create a graphic to appeal to your customer, and include a brief journey map to describe the consumer’s process.
Unformatted Attachment Preview
Target Market Worksheet
Part 1: Description of Target Market
Write a 250-500-word description of your target customer (i.e., your customer persona). Describe the key demographics of your target
market, including customer description, location, behaviors, psychological profile, and other population attributes.
© 2021. Grand Canyon University. All Rights Reserved.
Part 2: Table
Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc.
Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the
initial target market with some major differences. Complete the table below comparing similarities and differences between the
primary, secondary, and tertiary target markets.
Segmentation
Basis
Demographic
Segmentation
Attributes
Primary Target Market Persona Description
Secondary Target
Market
Age
Gender
Education
Income
Family Status
Other Demographic
Attributes
Geography
Country
Region
Environment
(Rural/Urban)
Other Geographic
Attributes
Psychographic
Social environment
Personality
Lifestyle
Lifestyle Changes
Other Psychographic
Attributes
2
Tertiary Target
Market
Segmentation
Basis
Behavioral
Segmentation
Attributes
Primary Target Market Persona Description
Secondary Target
Market
Tertiary Target
Market
Purchase Drivers
Purchasing Behavior
Other Behavioral
Attributes
Part 3: Graphic
Design and create a one-page graphic (advertisement, brochure, or flyer) about your product or service created in the Topic 3
assignment to appeal to customers. The goal is to generate customer awareness and interest in your product or service. You may paste
it in this worksheet or attach it as a separate document.
Part 4: User Journey Map
This portion of the assignment is to document the process by which a customer engages with your business, purchases, and utilizes
your product or service. You may refer to the topic Resources for more information about journey maps.
Create a journey map of how your customer interacts with your business to purchase and use your product or service. This should be
submitted as a bulleted list of all steps in the purchase and use processes. Be sure to include the entire process (i.e., every step the
customer takes from first considering purchase [location, product, etc.] until product is used or service delivery is completed).
3
Benchmark – Design
Challenge Presentation
ENT436
Student Name
Date
Problem
Population Affected by the
Problem
Demographic Factors
Technological Advances
1
2
3
Initial Constraints
1
2
3
Potential Variants
1
2
3
Potential Solutions
1
2
3
References
Hypothesis Statements – Overview and Template
This document contains definitions, examples, and a template to complete for your assignment.
Hypothesis Statements Overview
A hypothesis is a prediction about the relationship between two variables. Hypotheses statements often start as an educated guess
about how one variable affects a second variable. A hypothesis statement must be testable (i.e., you can verify or falsify
with observable evidence).
Most hypothesis are written in the form of an If/Then statements. Examples of If/Then statements are:
•
•
•
If you drink coffee before going to bed, then it will take longer to fall asleep.
If you get at least 8 hours of sleep, you will do better on tests than if you get less sleep.
If you reduce your consumption of sugar, you will lose weight.
A good hypothesis contains the three elements listed below:
1.
2.
3.
The dependent variable(s): Who or what you can vary or control.
The independent variable(s): Who or what you predict will affect the dependent variable.
What you predict the effect will be.
A good hypothesis statement is written as, IF (the Dependent Variable) THEN (Independent Variable) is affected in a specific way.
Assumptions Versus Hypothesis
There are general differences between an assumption and a hypothesis.
•
•
Assumptions are vague, optimistic, and untestable. Vague = harder to prove or disprove.
Hypotheses must be specific to be tested. You can design experiments to generate data that support or reject your hypothesis.
© 2023. Grand Canyon University. All Rights Reserved.
Here are some examples of assumptions vs. hypotheses:
Assumption
Hypothesis
Independent Variable (IV)
Dependent Variable (DV)
If you drink coffee before going
to bed, then it will take longer to
fall asleep.
Consumption of 500 mg of coffee Caffeine consumption
within 1 hour of bedtime will
delay time to fall asleep by over 30
minutes.
Time to fall asleep
If you get at least 8 hours of
sleep, you will do better on tests
than if you get less sleep.
Students who sleep at least 8 hours
of the night before will improve
test scores by 10%.
Number of hours of sleep
Test score improvement
If you reduce your consumption
of sugar, you will lose weight.
Patients who reduce sugar
consumption to below 25 grams
daily for 90 days will experience
2% weight loss.
Sugar consumption over the
next 90 days
Weight loss
Hypothesis Best Practices
Review the examples provided below for tips on writing a strong hypothesis.
Symptom
Fix
Are there vague words like “some people” or “customer”?
Be specific. Create a well-defined persona defining the specific
demographic group you are targeting.
Can it be measured specifically, or does it contain vague
concepts that cannot be tested?
Create a measurable hypothesis. Eliminate hedging words like
“maybe,” “better,” “some,” and convert to If/Then statement.
2
Is it actually risky?
If it is not truly risky, it is not relevant and does not need to be
tested right now. (It may get riskier later and resurface.)
Has a second set of eyes looked at it?
Everyone has blind spots. Check your work with another
entrepreneur and ask the person to tighten up the hypothesis to
make sure it is specific, measurable, and realistic.
Part 1 – Write a Hypothesis Template
Instructions: Select one problem statement and create three versions of hypotheses statements for this problem. Document the problem
statement above the chart and complete each row and column as directed in the assignment. Then, write a 250-word summary based
on the prompt at the bottom of this document.
Problem statement: _ How we can address the negative impact of biased information, fake news, and computing device addiction
associated with social media use in North America, while restoring trust and promoting informed decision-making among users.
1.
Good Hypothesis
Better Version
Best Version
Example:
The addition of
fresh water wells
within Rio de
Janeiro will help.
Example:
The addition of fresh
water wells within Rio
de Janeiro will increase
citizens’ health.
Implementing
stricter regulations
on targeted
advertising in
social media
platforms will
benefit the US.
Implementing stricter
regulations on targeted
advertising in social
media platforms will
result in a statistically
significant decrease in
the influence of biased
information on users’
Example:
The addition of seven fresh
water wells in the town of
Rozinho, (near Rio de
Janeiro) will decrease
doctor visits by 20%.
Implementing stricter
regulations on targeted
advertising in social media
platforms will result in a
statistically significant
decrease of about 30% in
the influence of biased
information on users’
3
Independent Variable
Dependent Variable
Example:
Fresh water wells.
Example:
Amount of doctor
visits.
Stricter regulations on
targeted advertising.
Influence of biased
information on users’
decision-making.
decision-making in the
US, as measured by
user surveys and
content analysis.
.
decision-making North
America, (in the US), as
measured by a randomized
control trial conducted over
six months, including preand post-intervention
surveys and content
analysis.
2.
Introducing factchecking
algorithms in social
media platforms
will decrease the
spread of fake
news.
Introducing factchecking algorithms in
social media platforms,
combined with user
education about
identifying reliable
sources, will
significantly decrease
the spread of fake
news.
Introducing fact-checking
algorithms in social media
platforms, combined with
user education about
identifying reliable sources
and increased penalties for
spreading fake news, will
effectively minimize the
spread of fake news and
restore trust in social media
by 30% per year.
3.
The use of social
media platforms
within the US has
increased even
during working
hours in the firms
making the
managers look for
solutions.
Social media platforms
within the US have
increased the addiction
rate to computing
devices during working
hours, making
managers collect
workers’ phones at the
entrance gate before
reporting to work.
The use of social media
Use of social media
platforms in North America platforms in North
(in the US) has increased
America
the rate of computing
device addiction by 30%
among the youths who have
now started losing their jobs
due to low performance at
work, and this has resulted
in firm managers to collect
their phones at the entrance
4
Introduction of factchecking algorithms in
social media platforms
Spread of fake news
Computing device
addiction, low
performance at work,
and job loss
gate before starting their
day’s schedule.
Part 2 – Write a Summary of Your Hypothesis Statement
Write a 250-word description of your final hypothesis statement. Describe the independent and dependent variables, and describe how
you would objectively define a measurable, testable, replaceable, and meaningful hypothesis. How is your hypothesis measurable?
How will you test it?
Final Hypothesis Statement: Implementing stricter controls focused on publicizing in social media stages, in conjunction
with the presentation of fact-checking calculations, client instruction around distinguishing solid sources, and expanded punishments
for spreading fake news, will result in a measurably critical lessening of almost 30% within the impact of one-sided data and fake
news on users’ decision-making in North America, U.S, whereas diminishing computing gadget addiction among young people, as
measured by a randomized control trial conducted over six months, counting pre-and post-intervention studies and substance
investigation. The dependent variables are the stricter controls focused on promoting, fact-checking calculations, client instruction,
and expanded punishments for spreading fake news. The independent variables are the impact of biased or one-sided data and fake
news on users’ decision-making and computing gadget addiction among youths. The surveys will measure the users’ perception of the
reliability of the information they receive on social media platforms, their ability to identify reliable sources, their decision-making
process, and their level of computing device addiction. The content analysis will measure the prevalence of biased information and
fake news on social media platforms before and after the intervention. The hypothesis is replaceable, as it can be modified or refined
based on the randomized control trial results. The hypothesis is meaningful, as it addresses the negative impact of biased information,
fake news, and computing device addiction associated with social media use in North America while restoring trust and promoting
informed decision-making among users. The hypothesis is testable through a randomized control trial, where a group of users will be
exposed to the intervention while another group will not. The two groups will be compared to determine the effectiveness of the
intervention.
5
Purchase answer to see full
attachment
