Description
Assignment – CEO Report – Global Business Analysis
Several companies are very successful at conducting business in various countries and regions of the world. Your CEO has asked you to select one of the global companies from the list below and provide a report on what general knowledge and “lessons learned” can be gained from the other company relative to how they conduct global business.
Select one of the companies below and provide some background information on them focused on their global presence. Additionally, analyze (both good and not so good) aspects of their global business such as their overall business strategy, how they market, their supply chain, key partnerships, and other relevant aspects that make them successful in the global market. Key findings and recommendations for your CEO are also to be included based on your analysis.
Global Companies: (select one)
Apple – U.S. – technology
Tesla – U.S. – automotive/technology
Coca-Cola – U.S. – consumer goods
Honda – Japanese – industrial
Tata – India – conglomerate
Unilever – U.K. – consumer goods
Saudi Aramco – Saudi Arabia – energy
Tencent – China – technology
Suggested Outline of the report (you are not required to use this outline, but all the topics below must be addressed)
Executive Summary (2-3 sentences only) – what is report about and what were your findings
Part 1 – Description/Background
Part 2 – Analysis of global business operations
Part 3 – CEO Recommendations
Format
Minimum 2000 words/maximum 2200 words (excludes references); graphs, figures, tables acceptable and are encouraged
PDF document, 12-point Times New Roman font, double-spaced
Minimum of 7 credible references (in paper citations, and full citations at end of paper in APA 7th edition format; encyclopedia, blogs, or textbook are not to be used)
No first person to be used
Grading Rubric
15% – paper length, number & quality of references, organization and flow, presentation format, and grammar
20% – completeness & quality of content for background content – Have you thoroughly informed the CEO of the key aspects of your selected company? Did you use historical data?
50% – completeness & quality of content for analysis – Did you look at various global business aspects? Did you identify both good and not so good strategies/decisions made by the company relative to global business? Did you identify challenges the businesses are facing? Did you apply critical thinking/analysis and not just state the obvious?
15% – completeness & quality of content for recommendations/findings – Are your recommendations succinct and specific? Did you provide a range of recommendations? Are your recommendations supported by facts?
Tips for Success
Writing should be succinct and to the point – do not include superfluous or meaningless information
Use more than 7 references – it will help you understand the material and provide you a broader view of the subject matter
Include a few graphics (tables, charts, etc.) – this is helpful to the reader
Concentrate on the analysis part of this project – exercise critical thinking
Provide actionable recommendations – be as specific as possible
