Description
1. Look up the zip code : 11209 I assigned you in
https://claritas360.claritas.com/mybestsegments/
2. Then see the pryzm-primier map in the Resources to see all the types of people that live there,
3. Determine a product you can market to them, and discuss how you would market that.
4. List all data from PRIZM, list zip code , map of area, product, rationale why this product, marketing approach
MUST BE BRAND NAME.
Examples of completed homework from previous semesters are attached.
the zipcode assigned to me is :11209
Unformatted Attachment Preview
Homework: Claritas Assignment
Name: Jiaqi Che
zip code: 11226
Population: 101,267
Median Age: 37.2
Median Income: $63,492
Five main segments by lifestyle:
The top five segment of zip code 11226 are 63 Low-Rise Living, 40 Aspiring A-Listers, 43 City
Roots, 17 Urban Elders, 45 Urban Modern Mix.
Urbanicity
Income
Age Ranges
Presence of Kids
63
Low-Rise Living
Urban
Lower Midscale
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