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AFM 131 ONLINE – Introduction to Business in North America
Fall 2023
MIDTERM ASSIGNMENT
PEST and SWOT analyses
In the first half of AFM 131 ONLINE, we’ve examined the business environment, tools to analyze
a business, and explored various company examples through course readings and activities.
This assignment gives you the opportunity to take a closer look at a company of your choice to
assess how they’re impacted by the business environment.
Your task
In your individual assignment submission, select a company and integrate knowledge from
professional sources (unit readings, professional websites, etc.) to discuss the following:
• Part 1) Conduct a PEST analysis for the company
o
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Helpful tip – You can review PEST in Unit 3: Scanning the business environment (Section 2 – PEST)
Part 2) For the same company, conduct a SWOT analysis
o
Helpful tip – You can review SWOT in Unit 3: Scanning the business environment (Section 4 –
Building on your toolkit to assess an organization: SWOT)
Reminders on completing and submitting your assignment
Make sure to review the Midterm Assignment description page in LEARN for an overview of
this assignment, grading, and submission details.
To complete your assignment, you can use the template on page 2 of this document as a start
to organize your responses. As stated in LEARN, use 12-point font, 1.5 or 2 pt spacing, and
reasonable margins. The body of your paper may be no more than 5 pages in length. In addition
to the 5 pages of analyses, you can have additional pages with your references in APA style
format.
You can upload your completed assignment to the Midterm Assignment dropbox found in
LEARN at Submit → Dropbox. Per the Course Schedule, the Midterm Assignment is due on
Friday, October 27 at 11:55pm.
We look forward to seeing how you can showcase what you’ve learned so far in AFM 131
ONLINE as you integrate your knowledge to analyze the business environment ☺
AFM 131 ONLINE – Introduction to Business in North America
Fall 2023 Midterm Assignment – Submission Template
Name:
Student ID#:
NOTE – For each section, you can structure your responses in paragraphs or point form. If using point form, make
sure your thoughts are fully expressed.
Company: (Name and brief description of what they do)
1) PEST Analysis
2) SWOT Analysis
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