Description
This presentation consists of analyzing and discussing a journal article of
your choice from only the Journal of International Business Studies, International Business Review, Journal of International
Marketing, International Marketing Review, or Journal of International Management or Management International Review
published after 2000. These journals are available free of cost in the databases of our library. Your presentation must
include the objective(s) of the journal article, theory, hypotheses, and methodology used to test the hypotheses, results, and recommendations for international marketing managers. Please do not choose an article that does not have
hypotheses or propositions. Please prepare the assignment in
PowerPoint software for 15 minutes (including PowerPoint setup time).Your presentation must include academic journal citations. Please attach a copy of the journal article (please attach
the .pdf copy, but not a weblink as it may be password protected) on which the presentation is based. Please note that you must not show a video clip during the presentation, no matter how short the
clip is. Please note that you will get a C in
your presentation (and the class evaluation of your presentation will not be taken into account) if you (1) do not take an
article from either of the journals mentioned on this page; (2) do not discuss/show the theory on which the article is
based; (3) take article that is based on Hofstede’s old dimensions; (4) show video clips; (5) base your presentation on a
brand name, company, country, specific product, specific industry, case study; (6) do not show source of the article on
your slide; and, (7) speak too short or too long. Do not choose an article for presentation which does not have an explicit
theory or is based on a case study.
