Description
my company: Finish Line. the competitors: dick’s sporting goods and Foot locker
. Analyze the Digital Advertising 1 of your company and its two competitors. Include the following:
• A summary of the key points from your analysis.
• Insights into ad the ad placement strategy for your company and its competitors from the
“Advertiser Profile” section of Adbeat.com (i.e.: number of ads, size, type, etc.).
• Examples of advertisements from your company and its competitors from the “Advertiser Ads”
section of AdBeat.com. Are there common themes/messages? What is the level of creativity in
the ads?
• Insights into the impact of digital ads on site traffic for your company and its competitors from
SimilarWeb.com. Identify and compare traffic sources – what % comes from Display?
• Specific strengths and weaknesses (S/W) of your company’s digital advertising. Note: the tools
above provide additional analytics that you should consider.
• Recommendation(s) for what your company should do to improve its digital advertising. Provide
rationale for why they are important to the success of your company’s Digital Marketing efforts.
