Description
Instructions for this Assignment For this assignment, the student will be responsible for creating their personal brand and designing a marketing plan to support their brand. The assignment should have the following components:1. Personal Brand (4 pts) a) Brand Name / Logo / Slogan b) Identify five positive qualities that describe you c) Describe your audience or potential customer2. Sport Marketing Plan a) External Contingencies: (1pt) a. Competition / Legal / Political / Demographics / Technology / Culture / Environmental / Economyb) Internal Contingencies: (3 pts) a. Mission b. Vision c. Org. Objectives (Financial: Growth in revenue, increase profit margin, improve return on investment. Strategic: increase market share, enhanced community relations.) d. Marketing Goals (Specific, measurable, attainable, reachable, timely)c) Planning a. Market Selection: (understand your customer) (3 pts) • Segmentation (who?) • Targeting (why?) • Positioning (how?) b. Marketing Mix • Product (description and image) (2 pts) • Place (1 pt) • Price (1 pt) • Promotion strategy: (content marketing: website, blog posts, videos, social media, email newsletters, podcasts, whitepapers, presentations, posters, etc..) (5 pts)
