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PHS 318: Public Health Services Leadership and Administration
Accessing Information Sources for SWOT Analysis and
Strategic Planning Activities
Our scenario:
September is Hunger Action Month. According to the United States Department
of Agriculture and the national nonprofit Feeding America, more than 34 million
people in the United States are food insecure. Over 49 million people turned to
food programs in 2022. Though there are food pantries, food banks, and
organizations that provide services to combat hunger within the city of
Valparaiso, Porter County and neighboring Lake County, these organizations
might not be strong enough to support the growing food insecurity needs of the
area.
A large non-profit foundation wants to donate $5 million dollars towards ending
food insecurity in Indiana and has approached the Food Bank of Northwest
Indiana about making a large donation. Before donating, the organization has
asked the Food Bank of Northwest Indiana to evaluate their organization using a
SWOT Analysis and then develop a Strategic Plan for how they could support the
growing hunger needs within northwest Indiana for the next 2 years.
As the research intern within the Food Bank of Northwest Indiana, you have been
asked to begin gathering information for the SWOT Analysis and Strategic Plan.
Use this worksheet to document the data and information you are able to find.
Also use this worksheet to document your thoughts about what you find.
1. Getting Started – Learn About Organization and Organizational Environment
a) Take 5-10 minutes to explore the Food Bank of Northwest Indiana web content https://foodbanknwi.org/. Look for information about their mission and vision.
Look for information about their programs and outcomes. Look for information
about organizations with which they partner. Look for an annual report or a
summary of the work and a description of the outcomes or impact of their work.
Are annual accomplishments reported? Or goals stated?
Make a note below of two pieces of information that could be used in a SWOT
Analysis or Strategic Plan.
b) Take 5-10 minutes to explore web content for similar organizations in northwest
Indiana including Lake County and Porter County.
Make a note below about one organization that was researched and one piece of
information about the programs, services, partnerships, or outcomes described
on their web page(s). In 2-3 sentences explain how that information could be
used in a SWOT Analysis or Strategic Plan.
c) What didn’t you find from these Internet searches that you expected to find?
Document your response below in 2-3 sentences.
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2. Dig Deeper with GuideStar – https://libguides.valpo.edu/healthcare/CompanyIndustry
a) Registered nonprofit organizations within the United States have to file a financial
statement, called a 990, annually with the United States Internal Revenue
Service. The 990 provides details, including organization financials, the salaries
of the highest compensated employees/individuals, the amount of money paid
annually to independent contractors, and all sorts of other interesting financial
details. Since the Food Bank of Northwest Indiana is a nonprofit organization,
use the GuideStar by Candid database to locate the organization’s GuideStar
profile, their recent 990s, and their financial details.
(Note: Local, state, and federal government agencies and departments are not registered
nonprofit organizations so they do not file 990s. Financial details for government units will
be more difficult, if not impossible, to find.)
b) What year is the most recent 990 tax form available within GuideStar for the
Food Bank of Northwest Indiana?
i. What was listed for their Total Assets for the current year? $
ii. What was listed for their Total Liabilities for the current year? $
iii. What was listed for their Net Assets or Fund Balances for the current
year? $
c) Many other food banks and organizations that work to combat food insecurity are
also registered nonprofits. Use GuideStar to look for information about the similar
organizations that were researched in Step 1. Use GuideStar to research
additional organizations you might have missed within Step 1.
d) How might you use the financial information found within the 990 forms and the
organization details from within GuideStar for the SWOT Analysis or Strategic
Plan? Document your response below in 3-5 sentences.
3. Gathering Statistics About Community https://libguides.valpo.edu/healthcare/DemographicsData
a) Use the Explore Census Data site from the United States Government to locate
data about the population, income, and poverty status of Porter County, Indiana,
and Lake County, Indiana.
Make a note below about one piece of data that could be used within the Food
Bank of Northwest Indiana’s SWOT Analysis or Strategic Plan.
b) Use either the United States Department of Agriculture website or the Feeding
America website to gather other statistical information for the state, region, or
Lake or Porter counties.
Make a note below about one additional piece of data found that could be used
within the Food Bank of Northwest Indiana’s SWOT Analysis or Strategic Plan.
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c) What other data points about the community or community needs could help to
understand Lake County, Porter County, or the state of Indiana? Document your
response below in 3-5 sentences.
4. Searching for Newspaper, Magazine and Trade/Professional/Industry Articles https://libguides.valpo.edu/healthcare/CompanyIndustry
a) Some local newspaper sources are freely available on the Internet. Search the
Internet for articles about the Food Bank of Northwest Indiana from local news
sources including The Times of Northwest Indiana and The Post Tribune. Look
for articles about their work, donations, funding, financials, partnerships,
outcomes, leadership, etc. Focus the results on the last 1-3 years.
List the newspaper name, article title, author name, and date of publication of
one relevant article you could find.
b) Use Summon, the library discovery tool, to search for other newspaper articles,
magazine articles, and trade publication articles related to the Food Bank of
Northwest Indiana. Focus the results on the last 1-2 years. If needed, use the
Content Type limit option to narrow results.
(Note: Not all nonprofit organizations get local or national attention from newspapers or
news sources so it may be difficult to find news coverage. In addition to looking for
coverage about your organization of interest, look for coverage about the other
organizations researched in Step 1 and Step 2. Also look for coverage about the broader
public health issue being served.)
List the source name, article title, author name, and date of publication of one
relevant article you could find.
c) What other newspaper, magazine, or trade/professional article information could
help to develop the Food Bank of Northwest Indiana’s SWOT analysis or
strategic plan? Document your response in 2-3 sentences.
5. Searching for Scholarly/Peer-ReviewedAcademic Journal Articles https://libguides.valpo.edu/healthcare/CompanyIndustry
a) Develop a search strategy in the Academic Search Complete database to find
scholarly (peer reviewed) journal articles reporting on research about food
insecurity, food banks, food pantries, mobile markets, meal programs, etc. Don’t
forget to include synonyms, Boolean Operator connectors like AND/OR, as well
as the truncation symbol (*) within your search.
b) Develop a search strategy in the Healthcare Administration Database to find peer
reviewed journal articles reporting on research about food insecurity, food banks,
food pantries, mobile markets, meal programs, etc. Don’t forget to include
synonyms, Boolean Operator connectors like AND/OR, as well as the truncation
symbol (*) within your search.
c) Which database yielded more relevant information? In 2-3 sentences describe
why you think that is.
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d) List the title, author, and publication year of one article that could be useful to the
Food Bank of Northwest Indiana’s SWOT Analysis or Strategic Plan. In 2-3
sentences describe how you might use the article information in your work.
6. Other Information Sources
a) List two other information sources you would search next to gather additional
information for the Food Bank of Northwest Indiana’s SWOT Analysis and
Strategic Plan.
______________________________________________________________________
Don’t forget to look for database, website, and strategic searching advice from within the
rest of the Library’s Subject & Library Guides for Public Health https://libguides.valpo.edu/healthcare
Or reach out to Prof Kim Whalen in the library with questions.
Kimberly.whalen@valpo.edu
Office: CLIR 267
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