Description
Competency
In this project, you will demonstrate your mastery of the following competency:
Examine the possible benefits and detractors of medical tourism on the healthcare industry
Scenario
You work as the outreach director for the newly formed nongovernmental organization (NGO), Truth in Medical Tourism (TMT), whose mission is to provide objective data and information about medical tourism in an ever-changing marketplace. The seed money for this NGO was donated after a medical mishap during a medical tourism procedure; as the market booms worldwide, the need for accurate third-party information is crucial. You have been asked to create a presentation that outreach coordinators from TMT can use in any formal or informal speaking engagements with only slight modifications on the part of the speaker. In this presentation, identify patient populations, discuss the differences between the United States and other systems, and state the ranks of countries by specialty in this sector.
Directions
The marketing director provided a company presentation template that will be used to create the presentation; it includes the layout, logo, title slides, mission and other introductory materials, and hints for your presentation. Although the presentation should total 25–35 slides, you should be supplying significant information for approximately 15 slides, plus a main summary point for each section. Remember to put only main points on the slides and elaborate extensively in the speaker notes. In your presentation, which will be used by all outreach coordinators for TMT, include the following:
Explain reasons for different populations to seek out medical tourism. Consider:
Define what groups of people become medical tourists. Does it vary by country?
What social or cultural factors drive people to seek medical attention in another country?
What monetary factors drive people to seek medical attention in another country?
How do other (political, availability, etc.) issues in potential medical tourists’ home countries push them to seek treatment elsewhere?
Describe significant U.S. healthcare tourism benefits and challenges. Consider:
What medical procedure industry sectors (e.g., neurology) are growing?
What medical procedure industry sectors are growing slowly, not at all, or contracting?
What impact does the U.S. insurance system have on medical tourism?
People coming to the United States
People coming from the United States
What are the major challenges in U.S. medical tourism?
What benefits does the United States provide to the medical tourism industry?
Because of what factors is the United States considered the leader in medical tourism?
Why do so many people choose the United States?
How do these factors create growth opportunities?
Describe important worldwide healthcare tourism benefits. Consider:
In what countries are markets growing?
What specialties are growing?
What are legal opportunities for different countries involved in medical tourism?
What are economic or market opportunities for different countries involved in medical tourism?
How do medical tourism agencies create opportunities in the medical tourism sector?
Describe important worldwide healthcare tourism challenges. Consider:
In what countries are markets growing slowly, not at all, or contracting?
Which specialties are growing slowly, not at all, or contracting?
What are legal challenges for different countries involved in medical tourism?
What are economic or market challenges for different countries involved in medical tourism?
How do medical tourism agencies create challenges in the medical tourism sector?
Analyze the main healthcare specialties in defined major markets. Consider:
What are the major markets (countries, groups of countries) for medical tourism?
What are the potential up-and-coming markets for medical tourism?
What do each of these markets specialize in?
Are there other specialties that exist within smaller or often overlooked markets?
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Presentation
Create a 25–35-slide presentation with speaker notes about medical tourism.
Unformatted Attachment Preview
Medical Tourism
What You Need to Know
Truth in Medical
Tourism: Mission
…to provide objective
information about
medical tourism in an
ever-changing
marketplace.
Medical Tourism
People traveling to
another country in
order to obtain
medical treatment
What Does TMT Do?
➢ Gathers up-to-date,
relevant data and
information about medical
tourism in all parts of the
world
➢ Provides outreach to
vulnerable populations:
○ Caretakers of children
and elderly
○ Middle/business class
Why Medical Tourism?
Include populations
here
Who does this, and why?
Main point of section
The U.S. Market
U.S. Health Insurance
System
Growth Opportunities
Challenges
Main point about the U.S.
market
Worldwide
Growth Opportunities
Challenges
Medical Tourism
Agencies: Growth or
Challenge?
Main point about worldwide
issues
Major Markets and Specialties
Current Major
Markets per Specialty
Current Major
Markets per Specialty
Current Major
Markets per Specialty
Up-and-Coming
Markets in Specialties
Main point about
markets/specialties
Questions?
Add address, etc.
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