Description
In Chapters 12 & 14 we reviewed the importance of establishing healthy eating behaviors in children and adolescences as well as the common nutritional concerns of nutrient deficiencies, dental carries, and weight issues. In this discussion post you will read an article on the marketing of food to children and provide your perceptions of the influence of advertising in childhood obesity.
Discussion #2 Summary:
1) Read the paper “What’s on YouTube? A Case Study on Food and Beverage Advertising in Videos Targeted at Children on Social Media” by LeeAnn Tan, See Hoe Ng, Azahadi Omar, and Tilakavati Karupaiah.
2) Answer the following questions in at least 300 words total for entire post (name, title, and resources do not count – only your answers):
a) What type of marketing content is most commonly used by food corporations on YouTube (hint: persuasive techniques)?
b) Before reading the article what did you know about child-directed online food advertisement on childhood obesity? Where did you obtain this information?
c) What is your overall impression of the research and information presented in the paper? Thoughts, reservations, impressions? If you had an opinion regarding marketing food to children on YouTube, how did this article impact your opinion?
d) Are there any foods/beverages you consume that have been advertised on YouTube (pay attention the next time you are binge watching MrBeast)? Did you consume them before or after seeing them on YouTube?
