Description
Critical Thinking Assignment
Product influencers come in all types. From Instagram influencers to opinion leaders, many of our purchases are led by others. Address the following questions in your Critical Thinking assignment.
Why is an opinion leader a more credible source of product information than an advertisement for the product? Are there any circumstances in which information from advertisements is likely to be more influential than word-of-mouth?
How can marketers use social networks, brand communities, and weblogs to locate new customers and target them?
How can companies strategically use buzz agents and viral marketing? Illustrate with examples.
Your well-written paper should meet the following requirements:
Be 4 to 5 pages in length, which does not include the required title and reference pages, which are never a part of the content minimum requirements.
APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
