Description
TASK You are a Senior Manager of a product-based company in a developing country. The board of directors would like to capitalise on the growing trend of globalisation which is opening up numerous opportunities overseas. Choose a developed country as your target market. Conduct a country analysis of your chosen target market and provide a strong rationale for the choice of market. Based on the analysis, table a strategic plan for entering the market. The plan must cover the following areas: Market entry methodMarketingOperations PlanHuman Resources Plan The plan must be appropriately justified.
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Assessment
Using the table below, indicate the Activity type, descriptor and weighting. If your assessment strategy for a
module consists of more than one component each assigned an individual mark (even if these are aggregated
later to form an overall module mark), then you must record each component separately under their
appropriate activity type. For further guidance please contact your Faculty Director of Learning and Teaching.
Activity Type
Activity Descriptor
International
Business Plan
Individual Report
July 2020
Weighting
100%
Length /
Duration
4000 words
Module Template
Alternative
Assessment
None
Week Due
Assignment
TASK
You are a Senior Manager of a product-based company in a developing country. The board of
directors would like to capitalise on the growing trend of globalisation which is opening up
numerous opportunities overseas.
Choose a developed country as your target market. Conduct a country analysis of your chosen
target market and provide a strong rationale for the choice of market. Based on the analysis,
table a strategic plan for entering the market. The plan must cover the following areas:
• Market entry method
• Marketing
• Operations Plan
• Human Resources Plan
The plan must be appropriately justified.
Note: You can choose any existing company from any developing country. You must choose the
core product (or product line) or service within the portfolio of that organisation. Your choices
must be explicitly mentioned. You must choose a target market that they are currently not
engaged in.
See below for the full explanation of the marking criteria
The Topic/title
1. Feel free to discuss possibilities with your lecturer.
2. ‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
3. Recommendations could relate to the future, or to what others could learn from this situation.
Basic Format:
•
•
A title page, a contents page, an introduction, a main section with sub-sections, and a
recommendation, conclusion and references. Clear headings are essential. Relevant sources of
information should be cited using the Harvard referencing system.
Any areas of doubt need to be raised with your lecturer
The tasks address all the learning outcomes.
The use of a range of information sources is expected – academic books, peer reviewed journal
articles, professional articles, press releases and newspaper articles, reliable statistics, company
annual reports and other company information. All referencing should be in Harvard style.
July 2020
Module Template
MARKING CRITERIA AND STUDENT FEEDBACK
Common Assessment Criteria Applied
1. Research-informed Literature
Extent of research and/or own reading, selection of credible sources,
application of appropriate referencing conventions.
Providing evidence of the appropriate reading/ references that form the basis
of the insights in your essay.
20
2. Knowledge and Understanding of Subject
Extent of knowledge and understanding of concepts and underlying
principles associated with the discipline.
Demonstrating familiarity with the selected concepts/ models used in your
presentation.
20
3. Analysis
Analysis, evaluation and synthesis; logic, argument and judgement;
analytical reflection; organisation of ideas and evidence
Demonstrating conceptual insights into the potential values of the selected
academic concepts/ models.
25
4. Practical Application and Deployment
Deployment of methods, materials, tools and techniques; application of
concepts; formulation of innovative and creative solutions to solve
problems.
Applying your conceptual insights to successfully address the situations faced
by your chosen organisation. Making recommendations for future plans and
strategies.
25
5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative working;
deployment of appropriate media; presentation and organisation.
Quality of the presentation.
10
Potential effectiveness in terms of getting your messages across to your
intended audience. Clarity of expression (incl. accuracy, spelling, grammar,
punctuation, and numeracy)
1. TOTAL
July 2020
100
Module Template
Mar
ks
Awa
rded
Mark
s
availa
ble
This section details the assessment criteria. The extent to which these are demonstrated by you
determines your mark. The marks available for each criterion are shown. Lecturers use a similar
format to comment on the achievement of the task(s), including those areas in which you have
performed well and areas that would benefit from development/improvement.
Level 5 CCCU Grading Criteria (July 2022)
July 2023
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