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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Introduction to Operations Management (MGT 311)
Due Date: 11/11/2023 @ 23:59
Course Name:
Student’s Name:
Course Code: MGT 311
Student’s ID Number:
Semester: First
CRN:
Academic Year:2023-24-1st
For Instructor’s Use only
Instructor’s Name:
Students’ Grade:
Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
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•
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Understand fundamental supply chain management concepts.
Apply knowledge to evaluate and manage an effective supply chain.
Understand the foundational role of logistics as it relates to transportation and
warehousing.
How to align the management of a supply chain with corporate goals and
strategies.
Go through the given case scenario
Choose an organization operating in any part of the globe (preferably a super
market, hyper market chain (or) a fast-food industry or an electronics
equipment manufacturer/distributor, automobile manufacturer or automotive
parts or retail products / services.
The organization that you choose should either manufacture or market or
distribute some products / services. The competition in these businesses
majorly depends upon price, quality, timely delivery and service (which are
core aspects of Supply Chain Management). Hence there is immense pressure
on all the organizations in these businesses to keep the four aspects mentioned
to their supreme best.
As these businesses are the most emerged industries in the recent past, the
supply chain has seen huge transformations. These businesses are getting to
the maturing stage and so as the transformations in the supply chain
management of these business become more and more competitive, the
customer gets only the best products / service.
Note: In case your chosen organization is operating in many countries
and deals with many products, it is enough you consider the operations
in any one country and indicate some materials that are part of the
business and select 2 or 3 materials out of them for providing answers to
the questions given below.
Students can make use of graphs, tables, illustrations, maps, pictures,
images to add clarity to your answers.
1. Examine and evaluate your chosen organization’s Supply Chain,
describe its basic working, strategy used by them, key drivers for
achieving an integrated supply chain. What is the SCM model used?
(2MM)
2. Go through the typical Working of the chosen Organization’s logistics
process, Is there a role for reverse logistics for your chosen
organization’s products / services ? If there is a role, explain the process
that is applicable. (2MM)
3. Analyse and understand the different modes of transportation employed
by your chosen organization. Indicate whether the current arrangements
are effective. Suggest improvements for making the transportation
sustainable and new modes of transportation. (2MM)
4. What is the Warehouse design used by the chosen organization and
provide your idea on the appropriate warehouse design that will be
suitable for the future. Justify your choice with proper reason. (2MM)
5. Given the nature of the products that you have selected for your chosen
organization, what is the type of Inventory management control that
your chosen organization should adopt? Give reasons. (2MM)
Note:
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You must include at least 5 references.
Format your references using APA style.
Each answer must not be less than 300 words
Answers
1. Answer2. Answer3. Answer4. Answer-
5. Answer-
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2 MGT403 (1st Term 2023-2024)
Deadline:11/11/2023 @ 23:59
(To be posted/released to students on BB in Week 8)
Course Name: Knowledge Management
Course Code: MGT-403
Student’s Name:
Semester: 1st
CRN: 11741
Student’s ID Number:
Academic Year: 2023 – 2024 1st Term
For Instructor’s Use only
Instructor’s Name: Dr Ghazala Aziz
Students’ Grade:
/10
Level of Marks:
Instructions – PLEASE READ THEM CAREFULLY
•
•
This assignment is an individual assignment.
Due date for Assignment 1 is by the end of Week 11 (11/11/2023)
• The Assignment must be submitted only in WORD format via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
ASSIGNMENT-2
Knowledge Management (MGT-403)
First Semester (2023-2024)
Course Learning Outcomes-Covered
Define the different Knowledge types and explain how they are addressed by knowledge
management in different business environments.
Identify and analyse role of communities of practice in knowledge management and the challenges
and issues pertaining to community of practice.
Demonstrate effective knowledge management skills to utilize knowledge management tools for the
benefits of the organization.
The focus of the assignment is to evaluate the understanding level of students related to communities
of Practice, learning organization, and various techniques used to capture tacit and explicit knowledge.
Assignment Questions
Q.1: Write a detailed note on the “Three forms of knowledge” Explained by K. Wiig in
his knowledge management model. Briefly describe the four types of knowledge
explained by K. Wiig. (2 Marks)
Q.2: Discuss in detail the following techniques of capturing tacit Knowledge? (3 Marks)
a. Learning History.
b. Storytelling.
c. Interviews.
Q. 3: Why are “Communities of practice” Important? How can organizations cultivate
communities of practice? How can these communities of practice contribute towards the
knowledge needs of the organization? (2.5 Marks)
Q. 4: Compare and contrast some different types of communities of practice. Describe
how they would differ with respect to their goals. (2.5 Marks)
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
College of Administrative and Financial Sciences
Answer:
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment-2
MGT 402-Entrepreneurship and small business
Due Date: 11/11/2023 @ 23:59
Course Name: Entrepreneurship and
small business
Student’s Name:
Course Code: MGT402
Student’s ID Number:
Semester: First
CRN: 11753
Academic Year: 2023-24
For Instructor’s Use only
Instructor’s Name:
Students’ Grade:
/ 10
Dr. Samreen Akhtar
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).
Submissions without this cover page will NOT be accepted
• Place of Submission is Blackboard.
• Weight 10 Marks
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of
small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business
model.
Assignment Workload:
This assignment is an individual assignment.
Critical Thinking
Students are supposed to read the attached Case -Panda Sunglasses. Based on your understanding
of the case and basic concepts of Entrepreneurship.
Answer the following question:
1. How can social entrepreneurs such as the founders of Panada Sunglasses use their companies’
social missions to attract customers and promote their business? (2 marks)
2. How should the founders of Panada Sunglasses define a unique selling proposition for their
company that resonate with customers? (2 marks)
3. Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap marketing plan
for the company? (2 marks)
4. Use the business model canvas to illustrate Panda Sunglasses business model. Can you identify
other revenue streams that could support the company? How can the company strengthen its
relationships with customers? (2marks)
5.How should the founders of Panda Sunglasses use social media to market their company and its
products? What can they do to increase the traffic to and generate more sales from their
company’s Web site? (2 marks)
The Answer must follow the outline points below:
• Each answer should be within the range of 300 to 350-word counts.
• Reference
Note: You can support your answer with the course book.
You can use secondary sources available on internet.
Answer:
1.
2.
3.
4.
Case 1
Panda Sunglasses
How Should a Start-Up Business with
a Social Mission Market Its Sunglasses
with Bamboo Frames?
V
incent Ko showed his entrepreneurial potential in high
school in Rockville, Maryland, when, as a young hockey
player, he invented a drying rack for hockey pads that he sold
to his teammates, then on eBay, and finally on a Web site for
the company he created. A few years later, while attending
George Washington University in Washington, D.C., Ko and
two friends, Luke Lagera and Mike Mills, were inspired by
the growing social entrepreneurship movement and the success of companies such as TOMS shoes, a company founded
by Blake Mycoskie that donates a pair of shoes to someone in need for every pair it sells. One day while walking
through the Georgetown shopping district, the friends noticed a display of sunglasses and decided to create a business
that would market cool sunglasses and provide eye examinations to someone in need for every pair sold. In keeping with
the idea of a socially responsible company, Ko suggested
that they make their sunglasses frames from eco-friendly
bamboo, a lightweight, sturdy wood that grows extremely
fast. Having grown up in China, Ko was familiar with the
properties of the renewable wood and knew that it was the
perfect material from which to make sunglasses frames.
They created a company, Panda Sunglasses, and set out
to find companies that could make the product they envisioned. Ko knew bamboo was the most commonly used wood
in China, so the team began looking for a company in China
to manufacture the frames to their specifications. Not only
did they find a Chinese wood shop that would make their
sunglasses frames, but they also located a Chinese eye wear
manufacturer to produce the polarized lenses. Pairing the two
companies gave them their unique, stylish sunglasses, which
float. They created a Web site and began selling them at $120
a pair. Through a connection that Lagera had, the young
entrepreneurs found an ideal partner in the Tribal Outreach
Medical Association (TOMA), a nonprofit organization that
provides eye examinations and other health services for tribal
communities. They quickly reached a deal: For every pair of
Panda Sunglasses sold, the company would pay for one eye
exam through TOMA.
The entrepreneurs’ next challenge was to market their
unique sunglasses and their potential to help people in need.
They knew that without sales, their effort at “conscious capitalism” would be for naught. None of the three cofounders
had any experience in the retail industry, but they learned
quickly on the job. The young men had just graduated and
took “regular” jobs to pay their bills, but they remained
690
dedicated to making Panda Sunglasses a success. After testing sales of their sunglasses online, the trio began applying for
spots in various trade shows geared toward accessories. One
of the shows they applied to was the prestigious ENK International trade show, which attracts more than 250,000 buyers
and press members from across the globe. Companies that are
accepted to the juried show find sales leads that generate total
sales of more than $1 billion. Mills sent Ko an e-mail in which
he joked that they would be willing to set up in a broom closet
at ENK if their application were accepted. Ko forwarded that
e-mail to executives at ENK, who responded with, “We’ll find
you a booth instead.” At the ENK show, Ko says he and his
cofounders, fresh out of college, created a booth that featured
a giant bamboo backdrop that attracted a great deal of attention. At one point, they struck up a conversation with three
women, who they learned were buyers from the retail chain
Nordstrom. The trade show opened many doors for the young
company, and less than two years after starting, Panda Sunglasses was generating annual sales of $350,000.
Questions
1. How can social entrepreneurs such as the founders of
Panda Sunglasses use their companies’ social missions
to attract customers and promote their businesses?
2. How should the founders of Panda Sunglasses define
a unique selling proposition for their company that
resonates with customers?
3. Write a brief memo to the founders of Panda
Sunglasses outlining a bootstrap marketing plan
for the company.
4. Use the business model canvas to illustrate Panda Sunglasses’s business model. Can you identify other revenue
streams that could support the company? How can the
company strengthen its relationships with customers?
5. How should the founders of Panda Sunglasses use
social media to market their company and its products?
What can they do to increase the traffic to and generate
more sales from their company’s Web site?
Sources: Based on Nancy Dahlberg, “Start-up Spotlight: Panda,” Miami
Herald, June 29, 2014, http://www.miamiherald.com/2014/06/29/v-print/
4207736/startup-spotlight-panda.html; Olga Khazan, “Panda Glasses
Are TOMS Shoes for Your Face,” Washington Post, May 24, 2012, http://
www.washingtonpost.com/blogs/on-small-business/post/panda-glassesare-toms-shoes-for-your-face/2012/05/23/gJQAsOPhlU_blog.html;
Alicia Ciccone, “Vincent Ko, Panda Sunglasses: Sustainable Bamboo
Eyewear That Gives Back,” Huffington Post, May 25, 2012, http://www
.huffingtonpost.com/2012/05/25/vincent-ko-panda-sunglasses_n_1544043
.html; “Panda Sunglasses Are More Than Meets the Eye,” Asian Fortune,
April 25, 2014, http://www.asianfortunenews.com/2014/04/pandasunglasses-are-more-than-meets-the-eye/; Zach Gordon, “Alums’
Business Aims to Help the Needy,” The Hoya, May 17, 2012, http://www
.thehoya.com/alums-business-aims-to-help-the-needy/.
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