Description
The solution should be short and simple, with easy words related to the curriculum, meet the requirements of the question, and be in a personal style, without copying or similarity, and adding references
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Chapter 7. Strategy Formation: Corporate Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E.
(2014). Concepts in strategic management and business policy (14th ed.). Upper
Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (etext)
Recommended
Andersson, H., & Janson, G. (2012). Evaluating a corporate strategy: A case study of
Länsförsäkringar. Available
via https://stud.epsilon.slu.se/4453/1/Andersson_et_al_120703.pdf
9.3. Test your knowledge (Max 100 words for every question)
Question 1
How is corporate parenting different from portfolio analysis? How is it alike? Is it a
useful concept in a global industry?
Question 2
What are the tradeoffs between an internal and an external growth strategy? Which
approach is best as an international entry strategy?
4.2 Action Required:
•
Watch the short video at the following link
4.3 Test your Knowledge (Question):
•
What factors enable small business innovation?
5.2 Action Required:
•
Watch the short video at the following link
www.youtube.com/watch?v=TWh7yrOqPpo – YouTube
5.3 Test your Knowledge (Question):
•
Explain the benefits of franchising to the franchisee.
Action Required:
The following table shows the questions.
Questions
True
When the location of the business is critical to its success, it may
be wise to purchase a business in another location.
It is important to develop a list of criteria that a potential business
acquisition must meet.
An important advantage of buying an existing business is the
greater likelihood that it will continue to survive and thrive in the
marketplace.
A new owner of an existing business can generally introduce
change and innovation almost as easily as if the company was a
new business start-up.
6.3 Test your Knowledge (Question):
•
Answer with a tick mark or write in words which is true, and which one is false.
Action Required:
• Watch the short video at the following link:
9.3 Test your Knowledge (Question):
•
How is the target market important to the small business
False
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