Description
“Partnership Landscapes”
Create a unique TITLE for your work
2 Pages in length (600 –700 words)
Set up / Introduce your position
Logic – Clarity in stating your opinion/argument
Why – Delivery of effective statements that support your opinions
Wrap Up – Bring it all together with a strong conclusion
The Ideal sponsor relationship is one in which:
“The business partner, through its association with an event, realizes marketing benefits in EXCESS of its investment and offers an event value BEYOND its financial participation”
Please detail the three things YOU feel were most valuable/interesting/relevant and how they will impact you from this point forward., use it to help trigger YOUR thoughts!
Properties want to keep their uniqueness to be more valuable(commercial value)
Industry categories and the value of exclusivity (plus fragmenting in some categories)
Brand alignment in both directions (Seller – Buyer / Buyer – Seller)
Recommendations for success include being SPECIFIC. BE CLEAR where you stand! Remember: Intro + Support + Strong Conclusion please.
