Description
– Operation Management Paper 3000 words- APA format- No AI uses- Other requirements provided in the doc attached
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OPERATIONS MANAGEMENT
ASSIGNMENT PAPER 1
TOPIC: OPERATIONS PERFORMANC OBJECTIVES, OPERATIONS STRATEGY
McDonald’s has come to epitomize the fast-food industry. When the company started in the
1950s, it was the first to establish itself in the market. Now there are hundreds of ‘fast-food’
brands in the market competing in different ways. Originally, McDonald’s competed on low price,
fast service and a totally standardized service offering with a very narrow range of items on its
menu. Over years McDonald’s has focused on its competitive priorities and developed its
operation capability to distinguish its products and services from its competitors in dynamic
business environment.
For this assignment, you are expected to select one brand from a list of A&W, Burger King, Tim
Hortons, Subway, Chipotle. You are expected to visit the selected brand’s branch and observe
the branch’s operation. Your analysis and report should address (but not limited to) following
issues:
At corporate level,
1. An introductory section on the company you have selected.
2. Describe what distinguishes this company from their competitors in the products and services.
3. Describe what is the competitive priority of this company. Furthermore, how the competitive
priority has been developed and maintained over years?
At branch level
1. Describe the branch layout.
2. Describe the customer service process.
3. Discuss on how to define and measure branch’s operations performance.
4. What is your assessment of the branch’s operations performance?
5. Do you think if the branch’s operations performance is in line with the corporate’s competitive
priority?
6. Do you have any recommendation for the performance improvement?
1
SPECIFIC REQUIREMENTS
1. Your report must adhere to APA formatting.
2. Other than APA formatting, the structure for the paper is not fixed, if there is a logical flow of
ideas. The length of the paper is not an issue, but preferably in range of 3,000 words,
equivalent to 10 pages (about 300 words per page).
2
RUBRICS
Reference Marks
Satisfactory
Outstanding
Actual
Exceptional Marks
8
14
17
20
8
14
17
20
8
14
17
20
8
14
17
20
8
14
17
20
40
70
85
100
REQUIREMENTS
Need
Work
Introduction to the company
selected and business overview
Analysis on corporate’s operations
performance objectives, competitive
priority, and operations strategy
Analysis on branch operations in
terms of layout, process, and
performance
Personal insights and practical
considerations
Editing, formatting, overall paper
structure and presentation
Total Marks
3
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