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i want to do part 2 and part 3the project about whatsapp i well give you part one and you copmplate paer 2 and 3
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Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Student Name:
Student ID:
Course Title: Management Information Course Code: MIS201
System
Academic Year/ Semester:
CRN:
Instructor Name:
Student Grade:
Grade Level:
Low/ Middle / High
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment of MIS201- Management Information System
MIS201 – Project
First Semester 2023-2024
Submission
Part 1
Part 2
Part 3
Submission: Week 6 Saturday 07/10/2023
Submission: Week 14 Thursday 7/12/2023
Submission: Instructors will manage the date and time for presentation during week 15
40 Marks
Assignment Details
The project involves studying the IT infrastructure of a relevant information system (IS)/
information technology (IT) used by selecting any organization of your choice locally or
internationally
The idea is to investigate the selected organization using the main components of IT
(Hardware, software, services, data management and networking). Infrastructure
Investigation, which is in a selected industry, should be carried out by using articles,
websites, books and journal papers and /or interviews. In the report, you are expected to
discuss:
Project Report Structure: Part 1
Submission: Week 6 Saturday 07/10/2023
Marks: 17 Marks
1. Cover Page (1 Mark).
This must contain topic title (0.25), student names and Students ID (0.5), section number and course
name (0.25).
(You can find the cover page in the blackboard)
2. Table of Contents (0.5 Mark).
Make sure the table of contents contains and corresponds to the headings in the text, figures, and
tables.
3. Executive Summary (2.5 Marks).
What does the assignment about (1), The name and field of the chosen company (0.5), and briefly
explain the distinct features (1).
4. Organizational Profile (3 Marks).
Brief background of the business including organization details (1), purpose (1), and organizational
structure (1).
5. Strategies (4 Marks).
Discuss different types of strategies for competitive advantages (2), and then select and discuss the
most appropriate strategies to improve the performance of the organization (2).
(You can discuss any points that you learned in this course and its related to your selected organization)
6. Technology Involved (3 Marks).
How is the organization set up in terms of its IT infrastructure? Discuss the hardware (0.5), software
(0.5), telecommunication (0.5), information security (0.5), networks (0.5), and other elements (0,5).
(You can discuss any points that you learned in this course, and it’s related to your selected
organization)
7. Data Management (2 Marks).
Discuss the methods the organization uses to manage and process data (1), and then give one
advantage and one disadvantage of these methods (1).
(You can discuss any points that you learned in this course (chapter 3) and link it to your selected
organization)
8. Identify the Stakeholders (1 Mark)
Who are the main individuals, groups, or departments affected by the information system?
(You can choose any stakeholder who has a major influence on the IS or vice versa. You can choose 1
stakeholder to discuss)
Project Report Structure: Part 2
Submission: Week 14 Thursday 7/12/2023
Marks: 13 Marks
9. Analysis of Existing System (5 Marks).
Analyze the key problems of the existing system used by the company (2). Also, discuss the
Information Systems used within the company (3) for example:
•
•
•
•
•
Transaction processing systems (TPS)
Enterprise Resource Planning (ERP) Systems
Functional Area Information Systems
Business intelligence
DSS
(You can discuss any points that you learned in this course and it’s related to your selected organization)
10. System Evaluation (2 Marks).
Evaluate the current system that the company use (your chosen company) with one of the following
options (1):
•
•
•
Success
Partial failure/partial success
Total failure
Then, State the reasons for your choice (1)
11. Suggestions for the company (3 Marks)
Design or choose a system to help the company solve its main problems. State the following:
•
•
•
The new system name (1)
Its features (1)
Problems that will be solved (1)
(If the system that the company uses is successful and does not need to be changed, you can
mention that (1), mention its features (1), and mention the problems that it solved or prevented
from happening (1).)
(You can discuss any points that you learned in this course and it’s related to your selected organization)
12. Conclusion (2 Marks).
Summarize your report (including part 1)
13. References (1 Mark).
Use APA referencing style format
Project Presentation: Part 3
Submission: Instructors will manage the date and time for presentation during week 15
Marks: 10 Marks
Make a power-point presentation of your Project work mentioning all the above contents and
present in a group (All team members must participate( (1). There must be minimum 10 slides
in the presentation with a good background design (0.5), readable font size and style with an
appropriate color (0.5).
Presentation must have the following format:
•
First slide: Group members name and Student id & Title of the Project (1)
•
Company Profile (1)
•
Strategies (1)
•
Technology Involved and Data Management (1)
•
Analysis of Existing System (1)
•
Evaluation and suggestions (1)
•
Conclusion (1)
•
References (1)
Guidelines for the assignment:
✓ Make sure to include the cover page with all information required. One mark will be deducted if
there is no cover page
✓ This is a group project (2-3 students), which is part of your course score. It requires effort, research,
and critical thinking.
✓ Use font Times New Roman, 12 font sizes
✓ Use 1.5 line spacing with adjust to all paragraphs (alignment).
✓ Use the footer function to insert page number.
✓ Ensure that you follow the APA style in your project and references.
✓ The minimum number of required references is 3 for each part (1 and 2).
✓ Your project report length Part 1 should be between 1500 to 2200 words & Part 2 should be
between 1000 to 2000 words.
✓ You must check the spelling and grammar mistakes before submitting the assignment.
✓ Up to 20% of the total grade will be deducted for providing a poor structure of assignment
(Structure includes these elements paper style, free of spelling and grammar mistakes, referencing
and word count).
✓ Assignment must be in Word format only NO PDF
✓ Your file should be saved as Word doc [Example]: [Your Name] [CRN] MIS201 – Project Assignment
Part 1.doc
Useful links:
✓ http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparing-to-writeassignments.pdf
✓ APA reference system https://student.unsw.edu.au/apa
✓ About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
✓ About plagiarism https://en.wikipedia.org/wiki/Plagiarism
Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Student Name:
Latifa Rumaid Al-Shammari
Njoud Saif Almutairi
Jumana Ali Aldakhil
Student ID: 210027291
S200269209
S210035094
Course Title: Management Information Course Code: MIS201
System
Academic Year/ Semester: 2023/2024
FIRST SEMESTER
Instructor Name:
CRN: 13048
Student Grade:
Grade Level:
Low/ Middle / High
1
2. Table of Contents
3. Executive Summary
4. Organizational Profile
5. Strategies
6. Technology Involved
7. Data Management
8. Identify the Stakeholders
9. References
Answer:
3. Executive Summary :
The chosen company for this assignment is WhatsApp, a cross-platform messaging and voice
over IP service. WhatsApp was founded in 2009 and is currently owned by Facebook.
WhatsApp is a leading messaging application that allows users to exchange messages without
having to pay for SMS. Some key features that make WhatsApp distinct include:
– Cross-platform compatibility: Users can use WhatsApp to message from smartphones, tablets,
and computers. The app works across platforms like Android, iOS, Windows, and web.
– End-to-end encryption: WhatsApp messages are securely encrypted from sending to receiving
devices to keep conversations private.
– No ads or additional fees: Unlike some other apps, WhatsApp does not show ads or charge
additional fees for features. The only charge is an optional subscription fee for business users.
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– Group chats: WhatsApp enables users to create groups to easily message with multiple people
at once. Group chats are popular for communities, families, friends and more.
– Calls and video calls: In addition to messaging, WhatsApp offers voice and video call
functionality to keep in touch with contacts face-to-face.
In summary, WhatsApp has become one of the largest messaging platforms globally due to its
cross-platform compatibility and privacy features like end-to-end encryption at no additional cost
to users. Its emphasis on messaging groups and multimedia communication has made
it hugely popular.
4. Organizational Profile :
WhatsApp Inc. is a American privately held company founded in 2009 by Brian Acton and Jan
Koum, both former employees of Yahoo.
Purpose:
WhatsApp’s main purpose and core business model is to offer a simple, reliable and private
messaging platform across devices. The company aims to replace SMS messaging and connect
people through seamless communications.
Organizational Structure:
– Facebook acquired WhatsApp in 2014 for $19 billion. WhatsApp operates as an independent
company within Facebook.
– Jan Koum currently serves as the CEO and oversees overall business operations and strategy.
– The company has offices worldwide including headquarters in Menlo Park, California and
London, England.
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– WhatsApp is divided into key departments including Engineering, Product, Sales, Marketing
and Customer Service.
– Engineering drives new features and innovation on the cross-platform experience. Product
focuses on the user experience.
– Over the years WhatsApp has grown its global team to thousands of employees worldwide
focusing on growth.
WhatsApp follows a flat organizational structure with minimal bureaucracy to enable fast-paced
innovation. Teams are given autonomy but work collaboratively under the broad goals set by the
leadership. This structure has allowed WhatsApp to scale internationally as one of the most
popular cross-platform messaging applications globally.
5. Strategies :
Product Differentiation: WhatsApp differentiated itself early on through its cross-platform
functionality and encryption. It focused on privacy and security to stand out (Wauters, 2010).
Network Effect: By making the app free and easy to use, more people joined which attracted
even more users. This strong network effect makes it hard for competitors to gain traction (Tse,
2016).
International Expansion: The company aggressively expanded globally by making the app
available in many languages and countries. This helped it become the dominant app worldwide
(Greengard, 2015).
One strategy that has been particularly important for WhatsApp’s continued success is its focus
on constant innovation (Kim, 2016). Even though it is a leader, WhatsApp invests heavily in
R&D to continually improve and expand on the core functions of messaging, calls and groups.
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Examples include the introduction of statuses, payments services (Isaac, 2018) and integration
with desktop platforms (Newton, 2020). These new additions enhance users’ experience and keep
the platform relevant.
By constantly innovating and improving, WhatsApp is able to stay ahead of competitors, address
user needs and lock in its large existing user base that has network effect benefits (Harris, 2014).
This strategy will be increasingly important going forward to maintain WhatsApp’s performance
leadership in the competitive global messaging market (Kemp, 2021).
6. Technology Involved :
Here are the key technologies and IT infrastructure involved at WhatsApp:
Hardware: WhatsApp runs its services on thousands of global servers located in data centers
worldwide to handle the large volume of messaging traffic (Kim, 2016). This includes servers,
storage, networking equipment etc.
Software: As a major communication platform, WhatsApp leverages various software
technologies. It uses JavaScript for frontend code, Erlang for messaging backend, and SQL
databases like MySQL (Chong, 2020).
Mobile Apps: Cross-platform mobile apps are central to WhatsApp’s service. It maintains native
apps for Android and iOS that are regularly updated (Ganapathy, 2018).
Encryption: End-to-end encryption of messages during transit and at rest using the Signal
Protocol ensures privacy and security of communications (Green, 2013).
Networks: Reliable network connectivity is provided through strategic partnerships with telecom
carriers and cloud infrastructure providers like Amazon Web Services, Microsoft Azure and
Google Cloud (McCracken, 2021).
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APIs: WhatsApp has exposed APIs to allow integration with other platforms and services like
payments (Isaac, 2018).
Information Security: Robust security practices and infrastructure help protect user data and
defend against threats (Newton, 2019). Updates are quickly rolled out to fix vulnerabilities.
By relying on scalable global infrastructure, open-source technologies, encryption and timely
code updates, WhatsApp maintains a robust IT setup capable of handling billions of messages
daily worldwide. This underpins its leadership as a leading digital communication platform.
7. Data Management :
Here are the key ways WhatsApp manages data and the advantage/disadvantage of each:
– User Data Collection: WhatsApp collects users’ profiles, contacts, groups, messages and call
logs. This allows it to customize service but raises privacy concerns.
– Data Storage: Messages are encrypted locally on devices and servers. Backups are periodically
stored on third party cloud services like Google Drive. While secure, cloud storage reliance is a
point of control.
– Analytics: WhatsApp analyzes usage data to improve features, detect bugs and evaluate
growth. However, some data may be shared with parent Facebook for targeted ads.
– Data Sharing: WhatsApp shares limited user data with Facebook for infrastructure, security and
account integrity purposes. Though useful for parent company, it reduces users’ data autonomy.
– Data Processing: Messages are processed on WhatsApp’s global servers to coordinate deliveries
between users on different networks and platforms. This enables seamless multi-device
experience but requires vast resources.
A key advantage of WhatsApp’s data methods is how encryption and infrastructure allow
customizable service across billions of users. A disadvantage is over-reliance on networking with
Facebook risks undermining user privacy through unwanted data integration. WhatsApp must
balance functionality, privacy and commercial priorities carefully.
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In summary, WhatsApp has built robust yet careful data practices to support its massive scale.
Continued focus on user-centric reforms can help address risks to trust from its
complex data linkages.
8. Identify the Stakeholders :
Here are the main stakeholders of WhatsApp:
– Users – Over 2 billion people globally use WhatsApp to communicate privately with friends
and family. Users are the main beneficiaries of the platform.
– Management – Leaders like CEO Jan Koum are responsible for the overall strategy, operations
and financial performance of WhatsApp.
– Employees – Thousands of software engineers, product developers, sales team, support staff
etc. work to build and maintain the platform. Their jobs and skills depend on WhatsApp.
– Investors – Facebook acquired WhatsApp in 2014 for $19 billion. Investors provide capital and
expect reasonable returns.
– Vendors – WhatsApp works with technology providers for infrastructure, cloud services,
bandwidth and other needs. Vendors have business interests.
– Advertisers – While WhatsApp itself doesn’t show ads, advertiser-funded parent Facebook
relies on the platform for insights into targeting ads.
– Regulators – Government agencies regulate areas like privacy, security, competition and ensure
laws are followed. Non-compliance can affect operations.
– Parent Company – Facebook owns WhatsApp and expects it to collaborate and support broader
business goals through integration and data sharing responsibly.
– Developers – Third party developers build tools and services integrated with WhatsApp APIs to
engage users and enhance the ecosystem.
Clear communication and management of expectations of these varied stakeholders is important
for WhatsApp’s sustainable business performance.
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9. References :
1. Greengard, S. (2015). The WhatsApp effect. Communications of the ACM, 58(10), 20-22.
2. Harris, B. (2014). Building successful networks on WhatsApp. MIT Sloan Management
Review, 56(1), 71.
3. Isaac, M. (2018). WhatsApp to offer peer-to-peer payments in India. New York Times.
4. Kim, W. G. (2016). Strategic directions of WhatsApp: Implications for the hotel industry.
International Journal of Contemporary Hospitality Management, 28(8), 1770-1789.
5. Tse, D. A. (2016). The network effect advantage in WhatsApp. HBS Digital Initiative.
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