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Please read Cultural Analyst.docx and The Cultural Audit presentation.docx for this assignment.I have also uploaded the outline, speech script, and slides used in the speech that I have done before. I hope you can know the direction I want to take. Then I also uploaded the peer reviews of my last speech by classmates. I hope you can use it as a reference to improve the content of this speech.Please make more pictures and fewer words PPT.Example PowerPoint: https://www.canva.com/design/DAFxoLgjrzo/QXBoBFj1j…
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The Cultural Audit presentation is both a synthesis of the root
culture and projection for future cross-cultural
communication needs.
Consider reviewing the following past examples of cultural
audits in our program blog,
How can Cultural Audits influence the Information
Age?Links to an external site.
https://inspireandinfluence.cps.northeastern.edu/201
8/11/01/how-can-cultural-audits-influence-the-infor
mation-age/
Following your Cultural Audit Outline as your map
As a reminder below is the sample outline (Your outline does
not need to follow these exact headings).
I. Cultural Field Statement
II. Cultural History Impact
III. Cultural Politics Impact
IV. Cultural Linguistics Influence
V. Synthesis of the Cultural History, Politics, and Linguistics
VI. Recommendations for the Cultural Field’s Future
The presentation is to cover the board points of the culture
and in-depth analysis within 7-9 minutes.
Consider the following presentation elements should include
the analytical findings of the following constructs in the
culture of interest.
▪ Overview of the root cultural beliefs and values
▪ Key historical elements influencing the culture’s future
▪ Key political elements predicting the culture’s future
▪ Key linguistics influencing the culture’s communication and leveraging for
communication strategies
▪ Recommendation for future cross-cultural communication strategies related
to the field
▪ Provide the an APA Reference list of the resources used in the audit
presentation, no need for the annotated bibliography
Presentation Engagement
o
Keep in mind you are the expert of your cultural field
and we are your audience
o
Focus on the purpose and meaning of each visual and
word in the presentation
o
More is not always better, sometimes it is overwhelming
– Think => What do I want my audience to remember?
Final recording due Saturday Week 6. Share your draft during
Week 6 class.
Cultural Audit Presentation Rubric
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Outline and Annotated Bibliography
I. Cultural Field
A. People
My cultural field primarily encompasses individuals hailing from traditional Chinese families who
harbor aspirations of carving out a career in the international fashion industry. These individuals
often find themselves shouldering the responsibility of being role models within their families,
which instills a strong sense of duty and ambition in them.
B. Context (action)
The contextual landscape in which this cultural field thrives is a fascinating interplay of traditional
Chinese values, contemporary aspirations, and the ever-evolving global fashion landscape.
Participants in this field actively engage in cultural exchange through the medium of fashion,
leveraging their social media platforms as vehicles to promote emerging niche brands and
facilitate cross-cultural understanding.
C. Outcome or Field
The outcome of this cultural field is a harmonious fusion of Chinese and international cultures
within the sphere of fashion. This field endeavors to create meaningful connections between
individuals across the world while fostering an appreciation for diverse cultures through the prism
of clothing and style. It is a field characterized by passionate fashion enthusiasts who are
committed to breaking down cultural barriers through their work.
II. History
A. System Approach
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The historical evolution of this cultural field can be comprehensively understood through a
systems approach. It was catalyzed by China’s late 20th-century opening to the world, which
ushered in exposure to international fashion trends and ignited the spark of global fashion
aspirations among Chinese youth. This historic shift set the stage for the emergence of a new
generation of fashion enthusiasts with a global outlook.
B. Greatest Cultural Impact
The most profound cultural impact on this field materialized with the advent of social media
platforms in the early 21st century. Chinese youth, like myself, harnessed the power of these
digital platforms to not only showcase their fashion acumen but also to connect with like-minded
individuals on a global scale. This digital revolution gave rise to a platform for cross-cultural
dialogue and fashion exchange that continues to shape the field today.
III. Political
A. Description of Power
The political dynamics intertwined with this cultural field are underpinned by a complex
interplay of both domestic and international factors. In China, government policies pertaining
to internet usage and content regulation wield significant influence over the field’s participants.
Moreover, global trade relations and diplomatic ties have a substantial bearing on the
accessibility and presence of international fashion brands within the Chinese market.
B. Impact of Politics
Politics exert a multifaceted impact on this cultural field. Domestically, government
regulations in China regarding social media and online content can significantly mold the
reach and influence of individuals engaged in fashion promotion via digital platforms. On the
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international front, trade policies and diplomatic tensions can either facilitate or impede the
accessibility of foreign brands in China, thus directly affecting the experiences and
opportunities of fashion enthusiasts in the field.
IV. Synthesis of the Cultural History and Politics (Overall learning)
My cultural field represents a vibrant tapestry of individuals originating from traditional Chinese
backgrounds who passionately aspire to make their mark in the international fashion industry
while concurrently acting as cultural ambassadors. This unique cultural field’s historical trajectory
traces its roots to China’s historical opening up to the world but finds its most profound cultural
impact in the digital age with the ascent of social media platforms, which have provided a global
stage for fashion enthusiasts to share their visions.
The political dimensions woven into this field’s fabric are intricate, encompassing both domestic
regulations governing internet usage and international trade dynamics that determine the
accessibility of foreign fashion brands in China. These political forces underscore the need for
cultural awareness, adaptability, and a keen understanding of the political landscape for those
aiming to excel in the international fashion industry and foster cross-cultural understanding
through fashion. As this cultural field continues to evolve, it reinforces the idea that fashion
transcends borders and serves as a powerful medium for cultural exchange and appreciation.
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Annotated Bibliography
Arrigo, E. (2021). Collaborative consumption in the fashion industry: A systematic literature
review and conceptual framework. Journal of Cleaner Production, 325, 129261.
https://doi.org/10.1016/j.jclepro.2021.129261
This article explores the concept of collaborative consumption within the fashion
industry through a systematic literature review and presents a conceptual framework. The
study critically examines the growing trend of collaborative consumption, shedding light
on its relevance in the context of sustainable fashion practices. Arrigo discusses how
collaborative consumption, which involves sharing and renting fashion items, aligns with
the global shift towards more sustainable and eco-friendly fashion choices. The resource
contributes to the understanding of my culture’s history and politics by highlighting the
importance of sustainability in the fashion industry. It underscores the role of fashion
enthusiasts, such as those in the Chinese fashion market, in promoting and adopting
sustainable practices. As the article delves into global fashion trends, it indirectly supports
the idea of cultural exchange through fashion and emphasizes the need for individuals like
me, who aspire to work in the international fashion industry, to be cognizant of sustainable
practices that resonate with diverse cultures. Arrigo’s work provides valuable insights into
the evolving landscape of fashion consumption and its connection to broader cultural and
environmental contexts.
Lang, C., Seo, S., & Liu, C. (2019). Motivations and obstacles for fashion renting: A cross-cultural
comparison. Journal of Fashion Marketing and Management: An International Journal,
23(4), 519-536. https://doi.org/10.1108/JFMM-05-2019-0106
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This study delves into the motivations and obstacles surrounding fashion renting,
presenting a cross-cultural comparison. The article explores how different cultural
backgrounds influence individuals’ decisions to engage in fashion renting, shedding light
on the factors that drive or hinder this practice. By conducting a comparative analysis of
consumers from various cultural contexts, including the Chinese market, the research
contributes to the understanding of the cultural dynamics at play in the fashion industry.
This resource is highly relevant to my cultural field as it offers insights into the preferences
and behaviors of individuals who are part of the international fashion landscape. It
highlights how cultural influences impact choices related to fashion consumption and
sustainability. For someone like me aspiring to work in the global fashion industry,
understanding the motivations and obstacles faced by consumers from diverse cultures is
vital for effective marketing and brand promotion. This research serves as a valuable
reference for gaining cultural intelligence within the context of fashion consumption.
Li, G., Lim, M. K., & Wang, Z. (2020). Stakeholders, green manufacturing, and practice
performance: Empirical evidence from Chinese fashion businesses. Annals of Operations
Research, 290, 961-982. https://doi.org/10.1007/s10479-019-03157-7
This empirical study investigates the relationship between stakeholders, green
manufacturing practices, and performance in Chinese fashion businesses. The research
provides valuable insights into the sustainability practices and performance outcomes of
fashion businesses in the Chinese context. It examines how stakeholders, including
consumers and regulatory bodies, influence the adoption of environmentally friendly
manufacturing practices in the fashion industry. The resource is directly relevant to my
cultural field as it underscores the significance of sustainability within the Chinese fashion
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market. It reinforces the idea that individuals aspiring to work in the international fashion
industry must navigate the complex landscape of stakeholder influence and environmental
considerations. Understanding the dynamics of green manufacturing and its impact on
practice performance is crucial for those aiming to promote sustainable fashion and engage
with culturally diverse consumer bases. This research provides empirical evidence that
supports the cultural field’s commitment to sustainable fashion practices and highlights the
role of stakeholders in shaping the industry’s trajectory.
Su, J., Watchravesringkan, K., Zhou, J., & Gil, M. (2019). Sustainable clothing: Perspectives from
US and Chinese young Millennials. International Journal of Retail & Distribution
Management, 47(11), 1141-1162. https://doi.org/10.1108/IJRDM-09-2017-0184
This research by Su et al. (2019) explores the perspectives of young Millennials
from both the United States and China regarding sustainable clothing. The study delves
into the attitudes, behaviors, and motivations of these young consumers in relation to
sustainable fashion choices. By conducting a cross-cultural analysis, the authors provide
insights into how cultural backgrounds influence the perception and adoption of
sustainable clothing practices among Millennials. This resource significantly contributes to
my cultural field by highlighting the cultural nuances in the perception of sustainability
within the fashion industry. It underscores the importance of considering cultural factors
when promoting sustainable fashion, especially when targeting diverse age groups and
markets like the Chinese and American Millennials. Aspiring professionals in the
international fashion industry can benefit from this study by understanding the variations
in sustainability preferences among consumers from different cultural backgrounds. Su et
al.’s research support the field’s commitment to sustainability and cross-cultural
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understanding through fashion, emphasizing the need to tailor strategies to specific cultural
contexts.
Zou, Y., & Peng, F. (2019, June). Key opinion leaders’ influences in the Chinese fashion market. In
International Conference on Fashion communication: between tradition and future digital
developments (pp. 118-132). Cham: Springer International Publishing.
https://doi.org/10.1007/978-3-030-15436-3_11
This study investigates the influential role of key opinion leaders (KOLs) in the
Chinese fashion market. Focusing on the dynamics of fashion communication, this
research sheds light on how KOLs shape consumer perceptions, preferences, and behaviors
in the context of the Chinese fashion industry. The study explores the impact of KOLs’
endorsements and digital presence on consumers’ fashion choices and provides valuable
insights into the role of social media influencers. This resource aligns with sheds insights
into my cultural field by emphasizing the significance of KOLs in the promotion of
fashion, trends, and cultural exchange within the Chinese market. It underscores the role of
digital communication channels in shaping consumer behavior and preferences,
particularly in the fashion domain. As individuals aiming to work in the international
fashion industry, understanding the influence of KOLs and the power of digital
communication is crucial for effective marketing and brand promotion in diverse cultural
contexts. This research provides valuable insights into the cultural dynamics of fashion
communication and the role of influencers in bridging cultural gaps through fashion.
Hi,
You have a deep understanding of the Chinese international
fashion industry, providing comprehensive insights into its
trends, key players, and emerging markets. Your slides
include well-designed visuals, which help us gain a solid grasp
of the subject matter. What’s more, you have a great ability to
articulate ideas and concepts clearly.
The question for you would be:
What specific strategies has the Chinese international fashion
industry adopted to expand into global markets, and how do
these differ from those of Western fashion industries?
What are the sustainability and ethical considerations within
the Chinese fashion industry, and how do these align with
global sustainability trends in the fashion sector?
Best,
Hi ,
I found your presentation on Chinese fashion lovers, their
challenges accessing international fashion and navigating
political constraints, and the power they actually have now
through social media platforms to transcend cultural borders
fascinating. Your ability to intertwine and present so many
facets of information was well done and left me longing to
know and understand this cultural field even
more! Additional strengths were your ability to help us see
the challenges of tensions in international trade policies and
internal restrictions could hinder access for Chinese fashion
lovers. I was further intrigued by these fashion influencers
that you mention after reading about how these influencers,
including friends and peers are more powerful than advertisers
(Sun, 2022). An additional strength you have is your voice
rhythm and tone. You have a warm and engaging voice and
your pace kept me interested and wanting to know more.
Two questions I had for your presentation:
1. Can you show us an example of how an influencer or
how fashion lovers through social media are able to
navigate through political restraints and/or trade policy
restriction in order to get fashion through and/or to create
change/influence in the fashion arena?
2. Your slide choice is so lovely and delicate, I hesitate to
mention any additions because of this BUT could there be
a way to integrate some images of today’s Chinese youth
fashion influencers and some of this fashion? It might be
fun to see some of the fashion influencers throughout time
too (but I do realize there is a time constraint on this).
Nice work Jiayi! I really look forward to seeing your final
presentation and learning more!
Warm regards,
Sun, Y., Wang, R., Cao, D., & Lee, R. (2022). Who are social
media influencers for luxury fashion consumption of the
Chinese Gen Z? Categorisation and empirical examination.
Journal of Fashion Marketing and Management: An
International Journal, 26(4), 603-621
Script
Slide 1: Introduction
Hello everyone, and welcome to this presentation on the unique cultural confluence in the
international fashion industry. In this presentation, we explore the interplay of traditional
Chinese values, contemporary aspirations, and the global fashion landscape.
Slide 2: Cultural Field Overview
To begin, let’s take a quick look at the Chinese cultural landscape. It’s like a mix of traditional
Chinese values, modern aspirations, and the ever-changing global fashion scene. As explained by
Zou and Peng (2019), people who love fashion in this field are all about connecting Chinese and
international cultures and breaking down cultural barriers. Social media plays a big role, helping
people from all over the world connect.
Slide 3: Cultural Field Outcomes
It’s crucial to understand that the results of this cultural field are significant. It means that
Chinese and international cultures blend harmoniously through clothing and style, breaking
down cultural barriers. Additionally, those who love fashion become like cultural ambassadors,
promoting cross-cultural understanding and appreciation (Su et al., 2019).
Slide 4: Historical Evolution
Our next point delves into the history of this cultural field. The late 20th century marked a
turning point when China opened its doors to the world. As explained by Liu and Zhang (2019),
this introduced Chinese youth to global fashion trends and ignited their global fashion
aspirations. This historic shift set in motion a journey that continues to shape the fashion world
we see today.
Slide 5: Greatest Cultural Impact
In this slide, we’ll examine the most significant cultural impact on the Chinese field, which came
with the rise of social media. During this digital revolution, Chinese youth used platforms not
only to showcase their fashion knowledge but also to connect with like-minded individuals
worldwide. The impact of this technology cannot be emphasized enough, as it expanded the
reach and influence of participants and gave them a global stage to share their visions.
Slide 6: Political Dimensions
In Slide 6, we’ll explore the complex political factors in our cultural field. Both local and global
factors are important. Locally, Chinese government rules about social media significantly
influence the reach and influence of individuals involved in fashion promotion via digital
platforms (Sun et al., 2022). This means that participants have to navigate a complicated
landscape shaped by government policies. Internationally, trade policies and diplomatic tensions
play a crucial role. They can either make it easier or harder for foreign fashion brands to enter
the Chinese market, directly affecting the experiences and opportunities of fashion enthusiasts in
our field.
Slide 7: Synthesis and Conclusion
In conclusion, the Chinese cultural field represents a dynamic blend of traditional Chinese
values, global dreams, and a rich history. The most significant impact on this field came with the
rise of social media, providing a global platform for fashion enthusiasts. The political landscape
emphasizes the need for cultural awareness and adaptability in the worldwide fashion industry.
This cultural field reinforces the idea that fashion transcends borders, promoting cross-cultural
understanding and appreciation.
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