Description
Assume you have decided to stage a 5K mud run. Mud runs are races through trails, hills, and other assorted obstacles (especially mud). There is no standard course; each event host plans unique and creative obstacles to challenge competitors’ stamina and mental discipline. Further, mud run organizers usually add ancillary events such as awards ceremonies and post-event parties to create an exciting event. Respond to the questions below and outline your event. Use the readings to help you complete the assignment.
Who would be the key stakeholders? What would be the primary purpose of the event?
Identify relevant stakeholders and an appropriate purpose for an event. The stakeholders you choose may be different depending on the type of purpose you have identified.
Assess the event’s strengths, weaknesses, opportunities, and threats (you may have to do some research to complete this task). This is a SWOT analysis.
Identify internal strengths that can be exploited and internal weaknesses that need to be minimized. Opportunities and threats should be mentioned as external factors that can either enhance or endanger the event’s success.
What would be some appropriate goals and objectives for an event such as this?
Goals should be broad and related to the purpose. Objectives should be specific, related to the goal, and quantifiable.
If you were to host an event like this, what would you call it? What would you do to make it unique?
Be creative here. The idea is to create an event that will catch the attention of potential consumers and stand out against the competition.
What could go wrong with this event? What contingency plans would you have to make?
Identify what could go wrong and identify how you could prepare to deal with those contingencies.
