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CR002_BUSM1222_A3-2500 words report
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Assessment 3: Individual Essay
2023/10/18 19)51
Assessment 3: Individual Essay
Start Assignment
Due 27 Oct by 23:56
Points 50
Submitting a file upload
Assignment type: Individual, written
Value: 50%
Link to CLOs: 1,2,3,4
Length: 2,500 words (+/-10%)
Due date: 23:55, Friday, October 27
Overview
The purpose of this assessment is to ensure students have a broad understanding of the theories / concepts covered in the
course, and that they meet the necessary academic requirements in terms of conducting effective research, application of
theories and concepts, problem solving skills and academic writing.
Assessment criteria
Students will be assessed on;
identification of key issues in the case;
understanding of key theories / concepts covered in the course;
quality of analysis;
quality, relevance and sufficiency of research; and
writing technique including appropriate structure, referencing, format and presentation.
Course learning outcomes
This assessment is relevant to the following course learning outcomes:
CLO1
Articulate core concepts and theories concerning the global business environment
and multinational enterprises that engage in international operations.
CLO2
Critically analyse current events in the global business environment, and strategy
and operations of multinational enterprises by applying relevant conceptual
frameworks and theories.
CLO3
Demonstrate improved skills in research, teamwork, problem solving and
communication.
CLO4
Enhance readiness to practise management beyond your specific national
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Assessment 3: Individual Essay
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contexts.
Assessment details
For this assignment, you need to choose one multinational enterprise (MNE) from the 2023 Global 500 list
(https://fortune.com/ranking/global500/2023/search/) operating in one of the following industries*.
Apparel
Computers, Office Equipment
Household and Personal Products
Internet Services and Retailing
Tobacco
You must use the 2023 GLOBAL 500 list at https://fortune.com/global500/2023/search
(https://fortune.com/global500/2022/search/) and also use the “INDUSTRY” filter (not sectors) to choose your MNE. You may
also download the Global 500 list.pdf (https://rmit.instructure.com/courses/109416/files/33776344?wrap=1)
(https://rmit.instructure.com/courses/109416/files/33776344/download?download_frd=1)
N.B. You are encouraged to conduct preliminary data search about the potential MNE to ensure that you can obtain
relevant and recent information enabling you to conduct well-supported analysis.
Based on the choice of your MNE, answer the following questions. Please note that you need to demonstrate
understanding of the theories and concepts covered in the course. You are also expected to meet the necessary academic
requirements in terms of conducting effective research, application of theories and concepts, problem solving skills and
academic writing. Your essay must include at least 10 academic journal references and 10 non-scholarly references to
inform your key ideas.
Part A: Introduction and your chosen MNE (approx. 600 words)
Q 1. Write the introduction to you essay. You should include the purpose, main findings, and the scope and the structure
of your essay in the introduction. (You should write your introduction after you know the key findings and the structure of
your paper. It is strongly recommended that you write the introduction when you have completed the main body).
Q 2. Provide a brief profile of your MNE. Information such as its country of origin, company history, its main
products/services, countries of operation etc., should be included.
Part B: Host country analysis & MNE’s strategy (approx. 1,650 words)
For this part, you need to select one foreign market (the host country) your chosen MNE is operating in. You
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Assessment 3: Individual Essay
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may not choose the country your group selected for the Group Report Assessment (Assessment Task 2)
(https://rmit.instructure.com/courses/92060/assignments/729028) of this course.
Q 3. Based on your understanding of course topics (i) Global Information Economy and (ii) Stakeholders in Global
Business and Responsible Management, analyse the business environment of the host country for your MNE. Discuss
opportunities and/or challenges the business environment creates for your chosen MNE’s operation in the country.
Q 4. Based on your understanding of the course topics, Strategy and Structure of MNEs and Entering Global
Markets, analyse strategy and entry mode choices your MNE adopted as it entered and operates in the host country.
Evaluate the benefits and pitfalls of the company’s decisions. If you were given the responsibility of managing your chosen
MNE’s operations in your selected host country, what additional or alternative actions would you undertake? Provide
justifications for your answer.
Part C: Conclusion (approx. 250 words)
Q 5. Write the conclusion to your whole paper. Your conclusion should include a summary of key findings and an
evaluation of the importance of your case.
Assessment cover sheet
Please complete and attach the Individual Essay Cover Sheet. (https://rmit.instructure.com/courses/109416/files/33776358?
wrap=1)
(https://rmit.instructure.com/courses/109416/files/33776358/download?download_frd=1)
Guidelines
Make sure that you meet all of the assessment requirements. Failure to meet the requirements may result in:
loss of marks
re-marking, excluding the section of work which does not meet the requirement
resubmitting all or part of the work.
This is an academic writing assignment. You need to demonstrate your ability to investigate GB issues from real world
situations, and present your analysis and arguments based on evidence. For this, it is important that relevant theories
and concepts, and examples from the case, are integrated in your analysis.
You are expected to consult newspapers and popular press, and grey literature, such as trade/industry/government
reports and periodicals.
You also need to use academic journals as sources for your analysis.
Your essay must include at least 10 academic journal references and 10 non-scholarly references to inform your key
ideas.
Format
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Assessment 3: Individual Essay
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Your essay must be formatted as per the requirements below:
Cover sheet (available for download in the course Canvas page)
Use 12pt font
5 line or double-spacing
Leave a line between each paragraph.
Use Harvard method for referencing.
Clearly indicate the question numbers. Use headings and subheadings where appropriate, but do not include the full
questions in your essay as it will distort the word count.
The title page and the reference list are excluded from the word count.
Your final submission must be in MS Words “.docx” or “.doc” format. If you use Mac, make sure that you convert the
“.pages” file into one of the above formats before submission.
Referencing guidelines
Use RMIT Harvard (https://www.rmit.edu.au/library/study/referencing/referencing-guides-for-printing) referencing style for this
assessment.
You must acknowledge all the courses of information you have used in your assessments.
Refer to the RMIT Easy Cite (https://www.lib.rmit.edu.au/easy-cite/) referencing tool to see examples and tips on how to
reference in the appropriated style. You can also refer to the library referencing page for more tools such as EndNote,
referencing tutorials and referencing guides for printing.
Submission format
The assessment will be submitted in Canvas as a file upload.
Extension of time and special consideration
Extension of time up to seven calendar days may be approved by the Course Coordinator in certain circumstances. To
apply for the extension, you must complete online application
(https://rmit.instructure.com/courses/109314/external_tools/132366?wrap=1) with any supporting documents.
Extension of time beyond seven calendar days or a request for an extension after the original submission due date is
available only by approval from Special Consideration. (https://www.rmit.edu.au/students/my-course/assessmentresults/special-consideration-extensions/special-consideration)
Academic integrity and plagiarism
Academic integrity is about honest presentation of your academic work. It means acknowledging the work of others while
developing your own insights, knowledge and ideas.
You should take extreme care that you have:
Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly
copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing
methods
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Provided a reference list of the publication details so your reader can locate the source if necessary. This includes
material taken from Internet sites
If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off
the work and ideas of another person without appropriate referencing, as if they were your own.
RMIT University treats plagiarism as a very serious offence constituting misconduct.
Plagiarism covers a variety of inappropriate behaviours, including:
Failure to properly document a source
Copyright material from the internet or databases
Collusion between students
For further information on our policies and procedures, please refer to the University website.
(https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity)
Assessment declaration
When you submit work electronically, you agree to the assessment declaration. (https://www.rmit.edu.au/students/studentessentials/assessment-and-exams/assessment/assessment-declaration)
Individual Essay – AOL v.3
Criteria
Problem
Definition /
Ratings
Pts
8 to >6.32 Pts
Outstanding
6.32 to >5.52 Pts
Superior
5.52 to >4.72 Pts
Good
4.72 to >3.92 Pts
Acceptable
3.92 to >0 Pts
Unsatisfactory
Shows
outstanding
knowledge of the
Shows superior
knowledge of the
issues, key
Shows adequate
understanding of
relevant issues,
Shows some
understanding of
relevant issues,
Relevant issues,
key problems,
and the
issues, key
problems, and the
problems, and the
company’s
key problems, and
the company’s
key problems, and
the company’s
company’s
present situation
company’s
present situation
present situation
and strategic
present situation
and strategic
present situation
and strategic
and strategic
issues are
and strategic
issues.
issues.
issues.
issues.
poorly identified.
12 to >9.48 Pts
Outstanding
9.48 to >8.28 Pts
Superior
8.28 to >7.08 Pts
Good
7.08 to >5.88 Pts
Acceptable
5.88 to >0 Pts
Unsatisfactory
Analysis is
Provides
Uses evidence
Shows some
Too descriptive.
sophisticated and
nuanced,
persuasive
analysis of the
drawn from a
range of sources
evidence of what
is required in
Lack of a central
argument and
Uses theory and
evidence to
evaluates
competing ideas
issue at hand to
develop a clear
to support claims,
but does not
quality analysis.
Unsubstantiated
clarity in analysis.
Specific data or
address
questions, test
from a number of
standpoints.
and robust
argument.
critically engage
with the evidence.
assertions are
made at times.
evidence
necessary to
Identification
Quality of
analysis and
recommendations
(#AoL6 Critically
Engaged)
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8 pts
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Assessment 3: Individual Essay
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hypotheses and
Persuasive and
Substantial
There may be
Arguments need
support the
evaluate claims
and solutions.
insightful
recommendations,
evidence of critical
thought. Well-
some gaps in
reasoning. Some
further
development.
analysis and
conclusions was
solutions, and/or
plans of action
supported
recommendations,
effective
recommendations
Some adequate
recommendations
not provided.
Effective
were provided
that are supported
solutions, and/or
plans of action
and/or plans of
action were
and/or plans of
actions were
recommendations
and/or plans of
by compelling
evidence.
were provided.
provided.
made.
action not
provided.
12 to >9.48 Pts
9.48 to >8.28 Pts
8.28 to >7.08 Pts
7.08 to >5.88 Pts
5.88 to >0 Pts
Outstanding
Superior
Good
Acceptable
Unsatisfactory
Demonstrates
Demonstrates
Demonstrates
Has some
Does not
accurate and
elaborated
breadth and depth
of understanding of
good
understanding of
understanding of
key theories and
demonstrate
adequate
breadth and depth
of understanding
of key theories
key theories and
concepts. Can apply
accurately and has
key theories and
concepts. Has
adequate
concepts but has
over-reliance on
quotations or poor
understanding
of key theories
and concepts.
and course
concept in the
transformed the
ideas so that they
breadth, but
limited depth of
paraphrases.
Definition or
discussion of
knowledge
domain. Knows
can express them
appropriately in their
understanding of
the theories and
key concepts is
heavily relying
how particular
facts came to be.
own words.
concepts.
on direct
quotes or
Understanding of
key theories and
concepts
12 pts
12 pts
improperly
paraphrased.
Quality, relevance
and sufficiency of
research
8 to >6.32 Pts
6.32 to >5.52 Pts
5.52 to >4.72 Pts
4.72 to >3.92 Pts
3.92 to >0 Pts
Outstanding
Superior
Good
Acceptable
Unsatisfactory
Meets the scholarly
Meets the
Meets the
Meets the
Does not meet
reference
scholarly
reference
reference
the reference
requirement .
Demonstrates a
reference
requirement .
requirements.
Shows evidence
requirements but
shows limited
requirements.
No or little
thorough and
Evidence of
of engagement
evidence of
evidence of
critically reflective
independent
with relevant
independent
engagement
approach to source
selection appropriate
research.
Employs relevant
literature but does
not always
research. Use of
literature and
with relevant
literature. Does
to the task.
literature on the
discriminate
additional
not meet the
Demonstrates high
level of independent
topic effectively.
Shows a good,
effectively
between sources
materials is very
limited and/or
minimum
scholarly
thought in locating
sound knowledge
of information.
largely irrelevant.
reference
required information.
of the literature
Is selective and
discriminates
and good
research skills.
8 pts
requirement.
between sources of
information in an
appropriate and
critical manner for
the task.
Appropriate
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Assessment 3: Individual Essay
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structure (logical
5 to >3.95 Pts
3.95 to >3.45 Pts
3.45 to >2.95 Pts
2.95 to >2.45 Pts
2.45 to >0 Pts
sequence;
transitions
Outstanding
Superior
Good
Acceptable
Unsatisfactory
Text is well‐
Clear structure.
Text is structured
Some attempt is
Messy and
between parts;
structured and
Links between
with clearly
made to organise
illogical
well-developed
coherent. Each
sections and
defined parts,
the essay into
structure.
paragraphs
paragraph serves a
purpose in
paragraphs are
clear. Each
although these
could be
discrete sections
but some sections
Sections are
disjointed and
advancing the
paragraph is well
developed more
seem irrelevant
disconnected
argument.
Paragraphs draw
developed.
effectively / be
more coherent.
and/or their links
with others are
with one
another.
together the strands
Transition
unclear. Some
Paragraphs
of arguments
between
paragraphs were
were poorly
effectively while also
reflecting on the
paragraphs is
mostly logical.
poorly organised.
organised or
unfocused.
implications of the
Paragraphs
arguments
generally
presented. Logical
links between the
coherent.
5 pts
different sections.
Format and
5 to >3.95 Pts
3.95 to >3.45 Pts
3.45 to >2.95 Pts
2.95 to >2.45 Pts
2.45 to >0 Pts
presentation
Outstanding
Superior
Good
Acceptable
Unsatisfactory
Sophisticated, clear
Clearly written
Consistent
Spelling and
Too difficult to
and fluent writing.
Correct spelling and
and free from
grammatical
referencing with
minor errors of
grammar require
editing. Some
read due to too
many errors in
grammar used
errors. Consistent
style or
sentences require
expression,
effectively
throughout. Highly
academic writing
style, with well-
presentation.
Occasional
rewriting for clarity
and/or paragraph
grammar, or
spelling. Lack
effective academic
structured
grammatical or
structure is poor in
of proper
writing style, with
sentences and
spelling errors.
places. Writing
referencing.
clear and consistent
links to arguments
paragraphs.
Appropriate and
Frequent
awkward
style may be
choppy in places
Demonstrates an
in the thesis. Use of
correct
expressions.
and/or poor flow-
ability to
academic
referencing
Perhaps some
on from one idea
effectively
exchange
conventions such
as referencing and
throughout the
thesis
unexplained
jargon
to the next. Lack
of consistency in
information and
citation is both
shape ideas
through the
consistent and
appropriate.
including clarity of
expression and
grammar, correct
format of in-text
citations and
bibliography, and
meeting the word
limit requirement
(#AoL2a
Connected)
5 pts
referencing.
written word.
Total points: 50
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