Description
Overview
Complete an analysis of Southwest. Assess the organizational layout, performance metrics, and the technology that is used to measure performance and connect with consumers.
Instructions
Using the Southwest case study, write a 6–7 page paper in which you:
Evaluate Southwest’s operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
Analyze how operation management activities affect the customer experience. Select two operation management challenges and provide the solutions for confronting them.
Examine Southwest’s value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
Determine the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Select at least two types that can be applied and provide justifications for the selection.
Examine the different types of technologies applied to Southwest’s service operations and evaluate how the technologies strengthen the value chain.
Use at least two quality resources in this assignment that do not include the initial case study. Note: Wikipedia and similar websites do not qualify as quality resources.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
Analyze the impact of operational strategies and practices on a business.
View Rubric
Week 4 Assignment – Southwest Research Assignment
Week 4 Assignment – Southwest Research Assignment
Criteria Ratings Pts
Evaluate Southwest’s operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
view longer description
33.75 to >30.37 pts
Exemplary
Evaluated Southwest’s operations strategy and explained how the organization seeks to gain a competitive advantage in terms of sustainability.
30.37 to >26.99 pts
Competent
Described Southwest’s operations strategy and identified how the organization seeks to gain a competitive advantage in terms of sustainability.
26.99 to >23.62 pts
Satisfactory
Described Southwest’s operations strategy and identified how the organization seeks to gain a competitive advantage but did not specifically address sustainability.
23.62 to >20.24 pts
Needs Improvement
Described Southwest’s operations strategy but did not explain how the organization seeks to gain a competitive advantage in terms of sustainability.
20.24 to >0 pts
Unacceptable
Did not submit or did not evaluate Southwest’s operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
/ 33.75 pts
Analyze how operation management activities affect the customer experience. Select two operation management challenges and provide the solutions for confronting them.
view longer description
45 to >40.49 pts
Exemplary
Analyzed how operation management activities affect the customer experience. Selected two operation management challenges and provided the solutions for confronting them.
40.49 to >35.99 pts
Competent
Analyzed how operation management activities affect the customer experience. Selected one operation management challenge and provided the solution for confronting it.
35.99 to >31.49 pts
Satisfactory
Analyzed how operation management activities affect the customer experience. Selected one to two operation management challenges but did not provide the solutions for confronting them.
31.49 to >26.99 pts
Needs Improvement
Analyzed how operation management activities affect the customer experience but did not select any operation management challenges.
26.99 to >0 pts
Unacceptable
Did not submit or did not analyze how operation management activities affect the customer experience.
/ 45 pts
Examine Southwest’s value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
view longer description
33.75 to >30.37 pts
Exemplary
Examined Southwest’s value chain and evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
30.37 to >26.99 pts
Competent
Examined Southwest’s value chain and evaluated its effectiveness to operations in terms of two of the three following components: quality, value creation, and customer satisfaction.
26.99 to >23.62 pts
Satisfactory
Examined Southwest’s value chain and evaluated its effectiveness to operations in terms of one of the three following components: quality, value creation, and customer satisfaction.
23.62 to >20.24 pts
Needs Improvement
Examined Southwest’s value chain and evaluated its effectiveness to operations in general but did not address any of the following components: quality, value creation, and customer satisfaction.
20.24 to >0 pts
Unacceptable
Did not submit or did not examine Southwest’s value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
/ 33.75 pts
Determine the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Select at least two types that can be applied and provide justifications for the selection.
view longer description
45 to >40.49 pts
Exemplary
Determined the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Selected at least two types that can be applied and provide justifications for the selection.
40.49 to >35.99 pts
Competent
Determined the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Selected at least two types that can be applied but did not provide justifications for the selection.
35.99 to >31.49 pts
Satisfactory
Determined the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Selected less than two types that can be applied and provided justifications for the selection.
31.49 to >26.99 pts
Needs Improvement
Determined the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Selected less than two types that can be applied but did not provide justifications for the selection.
26.99 to >0 pts
Unacceptable
Did not submit or did not determine the different types of performance measurements that can be used to measure Southwest’s service-delivery system design.
/ 45 pts
Examine the different types of technologies applied to Southwest’s service operations and evaluate how the technologies strengthen the value chain.
view longer description
33.75 to >30.37 pts
Exemplary
Examined the different types of technologies applied to Southwest’s service operations and evaluated how the technologies strengthen the value chain.
30.37 to >26.99 pts
Competent
Examined the different types of technologies applied to Southwest’s service operations and listed the ways the technologies strengthen the value chain.
26.99 to >23.62 pts
Satisfactory
Listed the different types of technologies applied to Southwest’s service operations and summarized how technology can help strengthen the value chain but did not make connections to the specific technologies listed.
23.62 to >20.24 pts
Needs Improvement
Listed the different types of technologies applied to Southwest’s service operations but did not evaluate how the technologies strengthen the value chain.
20.24 to >0 pts
Unacceptable
Did not submit or did not examine the different types of technologies applied to Southwest’s service operations and evaluate how the technologies strengthen the value chain.
/ 33.75 pts
References. Use at least two quality resources in this assignment that do not include the initial case study. Cite sources properly.
view longer description
11.25 to >10.12 pts
Exemplary
Used at least two quality resources and cited sources properly.
10.12 to >8.99 pts
Competent
Used at least two quality resources but did not cite sources properly.
8.99 to >7.87 pts
Satisfactory
Did not meet the required number of resources or some resources were of poor quality. Did not cite all sources properly.
7.87 to >6.74 pts
Needs Improvement
Did not meet the required number of resources and all resources were or poor quality and were not cited properly.
6.74 to >0 pts
Unacceptable
No references provided.
/ 11.25 pts
Clarity, writing mechanics, and formatting requirements.
view longer description
22.5 to >20.24 pts
Exemplary
0–2 errors present.
20.24 to >17.99 pts
Competent
3–4 errors present.
17.99 to >15.74 pts
Satisfactory
5–6 errors present.
15.74 to >13.49 pts
Needs Improvement
7–8 errors present.
13.49 to >0 pts
Unacceptable
Did not submit or more than 8 errors present.
/ 22.5 pts
