Description
1. Your work can hold up to expert scrutiny
2. You will write persuasively, including responding to challenges to your ideas
3. The plan will reflect substantial research and rigorous thinking
4. You will develop your business concept and Capstone plans as if you were fully intending to
launch it and to seek funding
5. The question you should continuously ask yourself as you develop your business plan is “Have I provided the compelling evidence needed for an angel investor or venture capital firm to back me?”
6. Financials Assumptions section (with an emphasis on the key revenue and expense assumptions.
7. The focus on this section is to tell your story with numbers. If you are asking for an investment from investor’s they want to see ROI, cash flow, cost considerations, and is idea scalable to warrant their initial investment.
