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will attach more info to be helpful also add referncesi will also be adding powerpoint doc which is include in the assignment
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Student Name
Cohort
Unit Code/s & Name/s
Salon Marketing, Promotion and Sales – SHBXPSM003/SHBXPSM002
Assessment Name
Task 4 – Salon training session
Assessment Task
No.
4
ASSESSMENT REQUIREMENTS AND RESTRICTIONS
Description of Task:
This is a group activity. Your educator will allocate you into groups of 2-3 people to conduct a salon training
session of 15 to 30 minutes covering the following elements:
● Plan, allocate and maintain adequate resources and stock for optimum sales and service
● What to do if stock is low or run out
● How to ensure treatment products are used responsibly to ensure waste minimisation for profitability
and environmental sustainability.
● Demonstrate product quantities to ensure understanding
● Effects on staff and clients when products are not available
● Share a resource that will prompt staff to remember to practise sustainability
A slide show template is provided in Stella to add your information. Use the slides when presenting your
information to the salon team.
You must gather evidence of participation from your team mates (at least two) on your record of participation
form
This assessment task has been designed to inform the assessor of your knowledge level. Based on this
assessment task, a judgement can be made on whether you have achieved a satisfactory level, or if further
review of this unit is necessary for the parts you have not answered satisfactory.
Instructions to Students:
●
●
●
●
●
There are two files that must be submitted for this assessment task 1. This completed task sheet
2. Your google slide file
In addition to the above two submissions, you must upload your record of participation (minimum 2) to
the module “Provide work skill instruction” – Observation three.
You can re-submit your presentation responses once after receiving feedback from your assessor on
the unsatisfactory elements
Written and verbal feedback will be provided within 10 working days from the submission date unless
otherwise specified by your assessor
You are required to submit your assessment on, or before the due date as advised by your assessor and
written in your own words.
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 4 – Training session
Your role responsibilities as Salon Manager of Le Bar a Beaute is to train all staff on how to
reduce wastage of products to ensure profitability of the salon and to practise sustainability.
The training covers a considerable amount of information so you have decided to create a
powerpoint presentation that covers the key points of your training session.
Part 1 – Research and write your script
Research each of the topics listed below and write a script to train and inform your assistant
salon managers.
1. How you ensure there is enough stock on hand to perform services in the salon.
2. What should staff do if stock is low or has run out? What can they do in the scope of
their job role?
3. Ways all staff can ensure they use products responsibly and sustainably.
4. Explain how you will demonstrate how to measure out products for one treatment
service.
5. Effects on staff and clients when products are not available.
6. Share a resource that will prompt staff to remember to practise sustainability (you
may use the poster you have created in the unit Develop Workplace Policies and
Procedures for Sustainability or create a new one if the unit has not been
completed).
Part 2 – Create your presentation
Use the google slides template provided and add your information to each slide. Remember
to make your text brief on the page.
Use bullets or short sentences, and try to keep each to one line. You want your audience to
listen to you present your information, rather than read the screen.
Use graphics to help tell your story. Don’t overwhelm your audience by adding too many
graphics to a slide, however.
To earn and maintain the respect of your audience, always check the spelling and grammar
in your presentation.
You may add more slides as required but do not remove any slides.
Required slides:
Overview of training session – What will be covered.
What is expected of the viewers – How long the session is, can they take a break, complete
the participation form at the end of the session.
How you ensure there is enough stock on hand to perform services in the salon.
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 4 – Training session
What should staff do if stock is low or has run out?
Ways all staff can ensure they use products responsibly and sustainably.
Explain how you will demonstrate how to measure out products for one treatment service.
Effects on staff and clients when products are not available.
Share a resource that will prompt staff to remember to practise sustainability (you may use
the poster you have created in the unit Develop Workplace Policies and Procedures for
Sustainability or create a new one if the unit has not been completed).
Part 3 – Present your training
1. Delivery your training session to the salon team. Ensure each member of your team
is participating in the presentation. Your presentation must go for a minimum of 15
minutes and maximum 30 minutes. You may need to practise several times to ensure
your presentation has the appropriate pace and meets the time limitations.
2. At the end of the training session, record the names of all participants.
END OF ASSESSMENT
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 4 – Training session
Le Bar A Beaute – Marketing Plan
Complete all sections with red text. Ensure you change the text to black before submission.
Business Profile and Objectives:
La Bar A Beaute aims to become the premier beauty salon in the area, offering luxurious and personalised
beauty treatments in a serene environment. This marketing plan outlines our strategies to enhance brand
visibility, attract a wider clientele, and increase sales in the upcoming year. Our objectives include
strengthening customer loyalty, launching new products and services, and maximising our online presence.
Vision Statement:
“Our vision is to be the premier beauty salon in our community, known for providing exceptional services,
creating a warm and welcoming atmosphere, and fostering a culture of beauty and wellness for all.”
Mission Statement:
Our mission is to provide a welcoming and comfortable atmosphere where our customers can escape the
stress of daily life and enjoy a little pampering. We believe that everyone deserves to feel confident and
beautiful, and we are committed to making that a reality for each and every one of our clients.
Products and Services Range and Product Mix:
La Bar A Beaute offers a range of beauty treatments, including:
List the additional products and services the salon is planning on introducing include price, description and
time of service.
Market Analysis:
Industry Overview: The beauty and aesthetics industry is thriving, with a growing demand for premium beauty
services and products. La Bar A Beaute’s reputation for excellence positions us as a leading choice for
discerning clients seeking luxurious experiences.
Target Audience: Our primary target audience includes professionals aged 18-60 who appreciate premium
beauty and skincare treatments. We also cater to individuals seeking aesthetic enhancements and self-care
indulgence.
Customer Demographics:
Age Range:
● 18 – 25: Young adults and college students seeking various beauty treatments to target skin
concerns
● 26 – 40: Professionals and working individuals looking for skincare treatments, anti-aging
solutions, and relaxation.
●
41 – 60: Mature clients interested in specialised skincare services, holistic wellness treatments,
and beauty enhancements.
Gender:
● Primarily female clients, with a growing number of male clients seeking grooming and skincare
services.
Income Level:
● Varied income levels, including middle to upper-middle-income clients who are willing to invest
in quality beauty treatments and products.
Occupation:
● Diverse range of occupations, including office professionals, entrepreneurs, students, and
homemakers.
Lifestyle:
● Students: Seeking low cost treatments that target enhance natural beauty.
● Busy Professionals: Seeking efficient treatments during lunch breaks or after work to maintain
their appearance.
● Beauty Enthusiasts: Clients interested in staying updated with the latest beauty trends and
trying new treatments.
● Wellness Enthusiasts: Seeking holistic beauty treatments that target both internal and external
health and wellbeing.
Preferences:
● Skincare Enthusiasts: Clients interested in in-depth skincare routines, anti-aging treatments,
and personalised consultations.
● Wellness and Relaxation Seekers: Clients looking for relaxing spa experiences, massages, and
stress-relief treatments.
Location:
Primarily local residents within the salon’s vicinity, along with occasional tourists seeking beauty
treatments during their visit.
Analysis of Client Groups and Target Group Selection:
Identifiy and list the four main client groups from the demographics presented above and explain the target
group/s the salon will target in their marketing efforts.
Competitive Analysis: While facing competition from other high-end salons, our unique strengths lie in our
skilled team, premium product partnerships, and personalised services.
SWOT Analysis:
Strengths:
Weaknesses:
● Limited online presence and engagement
● Experienced and dedicated team of beauty
professionals
● Strong partnerships with renowned beauty
brands
● Established reputation for exceptional
treatments
● High-quality customer service
Opportunities:
● Growing trend towards organic and
sustainable beauty products
● Expansion into holistic wellness services
● Collaborations with beauty influencers
● Underutilisation of social media platforms
● Need to diversify service offerings
Threats:
● Intense competition in the premium beauty
segment
● Economic fluctuations impacting consumer
spending
● Negative online reviews affecting brand
perception
Marketing Objectives:
1. Achieve a 10% growth in overall revenue within a year.
Add specific marketing objectives relevant to the introduction of the new services and products. Ensure these
objectives are written following the SMART format – Specific, Measurable, Achievable, Relevant and Time
Bound. Objectives should include what you want to achieve, how you will achieve it and when you expect to
achieve it.
Include at least one objective for each new treatment and one objective for each new product.
Marketing Strategies:
List the types of marketing strategies you will focus on to achieve the marketing objectives based on the client
groups identified.
Budget and Resource Allocation:
● Digital marketing and advertising: 40%
● Product and service development: 20%
● Customer loyalty programs: 15%
● Website and social media management: 15%
● Collaborations and influencer partnerships: 10%
Action Plan:
Outline the implementation plan to achieve the objectives. Answer the following questions:
● How long will the marketing campaign run for?
● What specific marketing activities will be implemented?
● Who will be responsible for the implementation of the marketing campaign?
Performance Metrics:
Outline what performance metrics you will use to measure the effectiveness of the marketing campaign.
Monitoring and Reporting:
Outline what strategies you will implement to monitor the effectiveness of the marketing campaign and how
you plan to obtain customer feedback about the new treatments and products?
Student Name
Cohort
Unit Code/s & Name/s
Salon Marketing, Promotion and Sales – SHBXPSM003/SHBXPSM002
Assessment Name
Task 2 – Budgeting for Profitability
Assessment Task
No.
2
ASSESSMENT REQUIREMENTS AND RESTRICTIONS
Description of Task:
Your task is to work on defining sales targets and objectives for the upcoming month at La Bar A Beaute.
Consider the unique strengths and attributes of each employee while developing these targets. In addition,
you’ll need to propose a motivating staff incentive scheme that aligns with the sales targets and encourages
exceptional performance.
Background Information: La Bar A Beaute
La Bar A Beaute is a high-end salon specialising in beauty and aesthetics services. The salon is renowned for its
exceptional treatments and products, catering to a diverse clientele seeking premium experiences. As the salon
manager, you oversee a dedicated team of professionals who contribute to the salon’s success.
Practical Examples:
● Pricing and Profit Margin: Calculate the selling price for new products and services offered at La Bar A
Beaute, factoring in hourly expenses, treatment time, and profit margin objectives.
● Resource Allocation: Allocate staff members to various beauty treatments based on their expertise and
availability to maximise client satisfaction and efficient service delivery.
● Sales Performance Analysis: Analyse the sales performance of employees over the past month,
calculate their target achievement percentages, and provide constructive feedback to each employee.
● Incentive Scheme Development: Design a staff incentive scheme that rewards exceptional sales
performance while considering the individual roles and capabilities of employees.
This assessment aims to evaluate your ability to apply your knowledge of business objectives, pricing strategies,
resource allocation, and staff management within the context of La Bar A Beaute. Your thoughtful analysis and
decisions will contribute to the salon’s success and growth.
Instructions to Students:
●
●
●
You can re-submit your assessment responses once after receiving feedback from your assessor on the
unsatisfactory elements
Written and verbal feedback will be provided within 10 working days from the submission date unless
otherwise specified by your assessor
You are required to submit your assessment on, or before the due date as advised by your assessor and
written in your own words.
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 2 – Budgeting for Profitability
Assessment Template
Assessment Instruction: Salon Management Performance Evaluation
As the manager of La Bar A Beaute Salon the owner has asked you to help them introduce
two new products and services to the salons treatment menu. The business conducted
informal customer polls to determine the most requested treatments and have received the
following results:
Based on the results you and the owner have outlined the new services and products below:
Service
Product
Lash Tint
i-Revive Lash Growth Serum
Omnilux LED
Biologi Hydrating Serum
Hydrafacial
Vida Glow Collagen Drink
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 2 – Budgeting for Profitability
Assessment Template
You must price the new services and products ensuring the pricing accounts for hourly
expenses, treatment time and target profit margin.
You have been provided with information from the owner regarding the cost of delivering
these proposed products and services and the target profit margin the business would like
to achieve.
Service/
Product
Time
Associated Costs
Lash Tint
30 mins Product Cost: $5 (Lash tint solution and developer)
Labour Cost: $10 (Therapist average wage – 30 mins)
Equipment and Supplies: $2 (Dish and brush)
Consumables: $1 (Cotton pads/tips, tissues)
Utilities: $0.50 (Lighting and Water)
Subtotal Cost: $18.50
Target
Profit
Margin
35%
Plus Overheads: $3.70 (20% of subtotal)
Total Cost: $22.20
Omnilux LED 45 mins Product Cost: $2 (Cleansing product)
Labour Cost: $15 (Therapist average wage – 45 mins)
Equipment and Supplies: $5 (Disposable goggles)
Consumables: $1 (Cotton pads/tips, tissues)
Utilities: $0.50 (Lighting and Water)
Subtotal Cost: $23.50
75%
Plus Overheads: $4.70 (20% of subtotal)
Total Cost: $28.20
Hydrafacial
45 mins Product Cost: $5 (Cleansing product)
Labour Cost: $15 (Therapist average wage – 45 mins)
Equipment and Supplies: $5 (Machine hire)
Consumables: $1 (Cotton pads/tips, tissues)
Utilities: $0.50 (Lighting and Water)
Subtotal Cost: $26.50
250%
Plus Overheads: $5.30 (20% of subtotal)
Total Cost: $31.80
i-Revive
N/A
Lash Growth
Serum
$35
100%
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 2 – Budgeting for Profitability
Assessment Template
Biologi
Hydrating
Serum
N/A
$55
100%
Vida Glow
Collagen
Add On
N/A
$1 per sachet
500%
Q1. Based on the information above, how much will you price the new services and
products?
Service/Product
Cost (Rounded)
Lash Tint
Omnilux LED
Hydrafacial
Lash Growth Serum
Hydrating Serum
Vida Glow Collagen
Q2. The owners would like to see an increase in average client bills and therapist sales.
What are some strategies that you could implement to increase the total amount of
products and services being sold and maximise total profit?
Q3. The owner has specified that they would like to see the average client bills increase to a
minimum of $100 including the purchase of at least one product and one service.
How would you promote and cross/upsell the new services and products to achieve this?
Service
Accompanying Product
Total Client Bill $
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 2 – Budgeting for Profitability
Assessment Template
Resource Allocation and Profitability
With the introduction of the new treatments and products to La Bar A Beaute you must
allocate your resources to efficiently deliver the new services.
You currently have two employees available who are skilled and capable of delivering the
new services:
Employee Profiles:
Emma Thompson: Emma is a full-time senior beauty therapist at La Bar A Beaute.
She is 32 years old and has 10 years of experience in the industry. Emma is known
for her expertise in advanced facials and skincare treatments and has a loyal client
base. Emma works 38 hours per week across Monday – Saturday.
Olivia Lee: Olivia is a part-time junior therapist at the salon. She is 18 years old and
completed her beauty therapy diploma within the last 12 months. Olivia is
enthusiastic and eager to learn, focusing primarily on waxing, facials and lash and
brow services. Olivia works 30 hours a week Tuesday – Saturday.
Your business operates for 8 hours each day. Both staff members must have breaks
throughout the day.
Q4. Access the Hair and Beauty Award to determine each therapist’s hourly rate and what
the minimum break requirements are.
Employee
Status
Hours
Worked
Emma
Thompson
Full Time
– Level 6
8am-4pm
= 7.25
hours
Olivia Lee
Part Time
– Beauty
Therapy
Graduate
9am-4pm
= 6.25
hours
Minimum
Hourly
Rate
Daily
Wage
Unpaid
Meal Break
45 mins
Paid Rest
Break
10 mins
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 2 – Budgeting for Profitability
Assessment Template
Q5. Determine the optimal allocation of staff members to each treatment type to maximise
client services while considering treatment times and available resources.
Treatment
Equipment Availability
Treatment Time
Hydrafacial
1 Machine
45 mins
Omnilux
1 Machine
45 mins
Lash Tint
Multiple Tints and Products
30 mins
Therapist’s must allow 15 minutes between each service to reset rooms and consult with
clients on retail products.
Olivia has 4 x Lash Tints and 3 x Omnilux Treatments booked
Emma has 2 x Lash Tints and 5 x Hydrafacial Treatments booked
Time
Treatment Room 1 – Olivia
8:00 – 8:30am
OFF
8:30- 9:00am
OFF
Treatment Room 2 – Emma
9:00-9:30am
9:30-10:00am
10:00-10:30am
10:30-11:00am
11:00-11:30am
11:30-12:00pm
12:00-12:30 pm
12:30-1:00pm
1:00-1:30pm
1:30-2:00pm
2:00-2:30pm
2:30-3:00pm
3:00-3:30pm
3:30-4:00pm
ROOM RESET – 15 MINS
SALON CLEAN AND TIDY
ROOM RESET – 15 MINS
SALON CLEAN AND TIDY
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 2 – Budgeting for Profitability
Assessment Template
Q6. Based on the allocation of resources and services performed above forecast the
projected gross service profits for the day in the salon:
Employee
Lash Tint – $30
Omnilux $50
Olivia
4
3
Emma
2
Hydrafacial – Total Gross
$112
Service Profit
5
Q7. Based on the allocation of resources and services performed above forecast the
potential gross products sales profits for the day in the salon:
Employee
i-Revive Lash
Growth Serum$70
Biologi
Luminosity
Serum – $110
Vida Glow
Collagen
Drink – $5
Olivia
4
3
7
Emma
2
5
7
Potential Gross
Product Sales
Profit
Staff Sales Targets and Incentives
Q8. Based on the potential figures calculated for each employee above, determine and
present staff retail product sales targets for Emma and Olivia over a one-month period.
Develop a clear table showcasing these targets.
Calculation Hint:
Divide the “total hours worked per week (38)” by the “number of hours worked per day
(7.25)” and times by “potential gross product sales profit ($?)” = Weekly Sales Target.
Staff
Member
Week 1
Product
Sales Target
($)
Week 2
Product
Sales Target
($)
Week 3
Product
Sales Target
($)
Week 4
Product
Sales Target
($)
Monthly
Retail
Product
Sales Target
($)
Emma
Thompson
Olivia Lee
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 2 – Budgeting for Profitability
Assessment Template
Q9. Monitor the sales data and performance of Emma and Olivia over a week. Use the sales
reports to analyse the performance of Emma and Olivia. Calculate their achieved sales as a
percentage of their targets.
Sales Report: Emma Thompson and Olivia Lee
Date Range: July 1st – July 7th, 2023
Staff Member
Total Sales
Emma Thompson
$2175.17
Olivia Lee
$936
Week 1 Product
Sales Target ($)
Achievement (%)
Identify areas where improvements can be made and suggest strategies to enhance their
sales approach to reach the salon target of 80% retailing.
Staff Member
Feedback
Emma Thompson
Olivia Lee
Q10. Create a staff incentive scheme for La Bar A Beaute that encourages increased sales of
specific products and services. Ensure the scheme is aligned with the salon’s turnover and
profit objectives.
Monthly Sales Performance Analysis
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 2 – Budgeting for Profitability
Assessment Template
Staff Member
Total Sales ($)
Emma Thompson
$13732.41
Olivia Lee
$10272
Target Sales ($)
Achievement (%)
Q11. After the implementation of the incentive program and suggested strategies from
feedback assess Emma and Olivia’s sales performance for the past month and give feedback
where improvements have been made.
END OF ASSESSMENT
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 2 – Budgeting for Profitability
Assessment Template
Student Name
Cohort
Unit Code/s & Name/s
Salon Marketing, Promotion and Sales – SHBXPSM003/SHBXPSM002
Assessment Name
Task 3 – Marketing Strategy
Assessment Task
No.
3
ASSESSMENT REQUIREMENTS AND RESTRICTIONS
Description of Task:
The owner of La Bar A Beaute has made the decision to implement three new treatments/services and products
into the salon. You have assisted them in pricing these services in the Budgeting for Profitability task and have
now been asked by the salon marketing team to assist with developing marketing strategies to promote these
new services and products.
You will assist the marketing team develop an updated marketing plan by analysing the businesses objectives,
key products and services and customer demographics to produce specific marketing objectives and strategies
that align with the target market to increase sales.
You will need to plan, implement and monitor promotional activities and evaluate the effectiveness of these
activities based on the data provided and recommend new targets based on performance.
This assessment task has been designed to inform the assessor of your knowledge level. Based on this
assessment task, a judgement can be made on whether you have achieved a satisfactory level, or if further
review of this unit is necessary for the parts you have not answered satisfactory.
Instructions to Students:
●
●
●
There are two files that must be submitted for this assessment task 1. This completed task sheet
2. Updated Marketing Plan Template
Written and verbal feedback will be provided within 10 working days from the submission date unless
otherwise specified by your assessor
You are required to submit your assessment on, or before the due date as advised by your assessor and
written in your own words.
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment Task 3 – Marketing Strategy Template
PART 1: The salon marketing team has shared the salons current marketing plan with you.
You need to review and make recommendations of areas that need to be improved and
updated based on the introduction of the three new treatments and products.
Download the Marketing Plan Template provided and complete the areas that require
additional information and upload with this assessment.
PART 2: Based on the four target groups identified in the marketing plan determine the
marketing mix for each of the new products and services:
Product/Service
Product
Price
Place
Promotion
Omnilux LED
Lash Tint
Hydrafacial
Lash Growth
Serum
Vida Glow
Collagen Drink
Biologi Hydrating
Serum
Understanding the range of marketing strategies and promotional activities, along with their
associated benefits and risks, is crucial for businesses to effectively engage their target
audience, adapt to changing trends, and transform potential threats into new opportunities.
Provide an overview of at least three marketing strategies including traditional, new, and
emerging promotional methods, detailing their purposes, benefits and challenges.
Marketing Strategy
Benefits
Challenges
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment Task 3 – Marketing Strategy Template
PART 3: Roles and Responsibilities
Who is responsible for the implementation of the marketing campaigns identified in the
marketing plan?
Access the relevant job description from the Salon Intranet and outline five of the key roles
and responsibilities of this employee:
1.
2.
3.
4.
5.
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment Task 3 – Marketing Strategy Template
PART 4: Develop and Implement Promotional Activities
Product/
Service
Promotional
Activity
Frequency
Platform
Person
Responsible
Omnilux LED
Lash Tint
Hydrafacial
Lash Growth Serum
Vida Glow Collagen
Drink
Biologi Hydrating
Serum
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment Task 3 – Marketing Strategy Template
Budget
Target Audience
Measure
PART 5: Monitor, Evaluate and Improve Marketing Activities
At the completion of the marketing campaign you access the salons sales data for the new
products and treatments.
Product/
Service
Number of
Transactions
Average Sale
Price
Total Sales
Omnilux LED
25
$50
$1250
Lash Tint
100
$30
$3000
Hydrafacial
50
$112
$5600
Lash Growth Serum
30
$70
$2100
Vida Glow Collagen Drink
(Add On)
80
$5
$400
Biologi Hydrating Serum
40
$110
$4400
Based on the sales data you identify that one service under performed significantly
compared to the other services. What was the lowest performing service?
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment Task 3 – Marketing Strategy Template
You review the salon IMs and notice that you have received the following questions
repeatedly from customers relating to the service:
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment Task 3 – Marketing Strategy Template
The insights on the original marketing post for the Omnilux LED reveal that the majority of
clients interacted and engaged with the Instagram post 50% more than the TikTok which
showed limited interaction.
Based on the questions received and post insights you and the marketing manager discuss
the need to develop a new post that addresses the common questions and improve
engagement.
Insert a copy of the new post here.
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment Task 3 – Marketing Strategy Template
Analyse the demographics outlined in the insights across the salons platforms and compare
to the target market of the salon and suggest how to improve customer reach.
Platform
Audience Age Range:
Audience Interests:
Tiktok
16 – 24 year olds
Makeup, Fashion, Trends
Instagram
18-35 year olds
Beauty, Skincare, wellness
Facebook
30 – 55 year olds
Beauty, lifestyle, updates
Outline and justify which platform you will post on to improve the performance of this
service based on the demographic it best aligns with.
Platform
Justification
PART 6: Market Changes and Opportunities
Competitors are a common threat in the world of business. It’s important to understand
how to transform potential threats into new opportunities. Recently a new salon opened
down the street from La Bar A Beaute and you notice a sudden decline in bookings.
Identify and explain a minimum of three strategies La Bar A Beaute can implement to
combat this and improve/increase the salon booking rate?
1.
2.
3.
END OF ASSESSMENT
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment Task 3 – Marketing Strategy Template
Student Name
Cohort
Unit Code/s & Name/s
Salon Marketing, Promotion and Sales – SHBXPSM003/SHBXPSM002
Assessment Name
Task 1 – Customer service policy
Assessment Task
No.
1
ASSESSMENT REQUIREMENTS AND RESTRICTIONS
Description of Task:
Your role as Salon Manager is to develop and communicate a customer service policy for your salon. Use the
provided template to create a unique policy that meets the needs of your salon. To demonstrate your
understanding of salon management duties you must answer questions relating to the following topics:
● Ways to communicate customer service standards
● How to gather and use customer feedback for continuous improvement
● Teamwork for effective running of the salon
● Problem solving for cleaning, maintenance and resource allocation
● Role of mentoring in salon training
● Service procedures
● Supplier education and training resources for salon training
This assessment task has been designed to inform the assessor of your knowledge level. Based on this
assessment task, a judgement can be made on whether you have achieved a satisfactory level, or if further
review of this unit is necessary for the parts you have not answered satisfactory.
Instructions to Students:
●
●
●
●
Submit this completed assessment task sheet to Stella.
You can re-submit your assessment after receiving feedback from your assessor on the unsatisfactory
elements
Written and/or verbal feedback will be provided within 10 working days from the submission date
unless otherwise specified by your assessor
You are required to submit your assessment on, or before the due date as advised by your assessor and
written in your own words.
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 1 – Customer service policy
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1. Your role as Salon Manager of Le Bar a Beaute is to develop a customer service policy
for your staff to ensure consistency and client satisfaction. Use the template below to
help you write your policy. There are useful resources in the learning material to help
you along with example policy documents.
Customer Service Policy for Le Bar A Beaute
Complete all sections with red text. Ensure you change the text to black before submission.
Our Vision
Outline Le Bar a Beaute’s vision. It is published on their intranet.
What does this document outline?
Scope
This customer service policy applies to (who does this apply to?) and (through what channels?
I.e. face to face, online etc)
Goals
What is your priority?
How will you try to meet your goals?
Why is customer service important to Le Bar a Beaute?
Our Services and Products
Find the welcome statement on Le Bar a Beaute’s intranet that outlines the team skills and the
products they use.
Procedures
1. Tone – What tone should all employees use?
2. Response time – What is your standard length of time to respond to a client enquiry?
What happens if a solution is not available immediately?
3. Active listening – What is active listening and why do your staff use this skill? This website
may be useful https://www.mindtools.com/az4wxv7/active-listening
4. Resolve issues – How will staff resolve issues? What measures are in place to allow staff to
try and resolve issues? What is the procedure if a staff member is not able to resolve a
client issue?
5. Respect and dignity – How does the salon ensure all clients are treated with respect and
dignity? How will staff conduct themselves even with difficult clients?
Salon Marketing, Promotion and Sales SHBXPSM003_SHBXPSM002 – Assessment task 1 – Customer service policy
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6. Privacy of information – What is the salon’s policy for protecting client information? How
do you ensur
