Description
Final Project: The project will be 8 power point slides (no written report).
Select a consumer product or brand. Analyze the following:
Part 1: Background
Give some introductory information about your product/brand. Include: A description of the company and its history. Discuss its target market.
Part 2: Marketing Strategy
Discuss the company’s overall marcom (marketing communications) strategy. Include examples of their:
Advertising, public relations and publicity, sponsorship, cross promotion, social media presence, product placement, to name a few.
Part 3: Consumer Influences
Identify and analyze relevant aspects of consumer influences and their effect on the adoption process for the brand. Provide reasoning why you believe the influence is relevant.
Examples of what might be included:
Age, gender, regional, ethnic, religious, family, culture, social class, social pressure, peers
Part 4: Recommendations:
Provide your recommendation on any potential improvements for the brand based on consumer experiences/behavior.
